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Are you tired of sales feeling like a never-ending game of cat and mouse?

In this episode, I’m spilling the beans on how to close deals faster by understanding your client’s unique buying type. I’m talking about transforming those ho-hum pitches into irresistible offers that cut your sales cycle in half and pump up your profits.

You’ll also get the inside scoop on the psychological triggers that turn casual interest into a firm "Yes!"—and why ignoring them is like leaving money on the table.

But wait, there’s more! I’m pulling back the curtain on the DISC sales assessment, a secret weapon that lets you tailor your approach to connect with your clients on a deeper level. I’m sharing real-world stories of how understanding my style and my client’s style boosted my close rate by 30%—and made selling feel less like pulling teeth and more like second nature.

Tune in, and get ready to turn those leads into loyal client who can’t wait to say, "Yes, please!"

In this episode, you’ll learn

• How to close deals faster and the secret to shortening your sales cycle by tailoring your pitch to match your client’s buying type.
• The key psychological triggers that turn potential leads into loyal clients and how to leverage them effectively.
• How to use the DISC framework to customize your sales approach and connect with your clients on a deeper, more personal level.

This episode at a glance:

[2:15] - Introduction to psychological triggers in sales: Why understanding what makes your clients tick is essential.

[8:30] - DISC Sales Assessment explained: Dominance, Influence, Steadiness, and Conscientiousness types decoded.

[15:45] - Real-world example: Tailoring a sales pitch to a conscientious client and the impact on closing the deal.

[22:00] - Benefits of aligning your sales style with your client's personality: Reducing miscommunication and increasing sales success.

Resources and Links mentioned in this episode

• Dawn Andrews
• People Reading Guide
• Grab our FREE RESOURCES!
• Check our BLOGS

You might also like:

• 8 Strategies for Niche-Bound Businesses
• How to Not Fail in Your First Year in Business
• Business Goals Workbook

More about the “My Good Woman” podcast

Grab a seat at the table with me each week for candid conversations with culture-shifting, glass ceiling-busting, trailblazing women, who are leading enterprises that are making a change in the world.

We discuss what makes them tick and how they get it all done. And we share actionable strategies to help you and your team get organized - so you can focus on your company’s growth, profit, and impact.

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Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.