Welcome to the show

It was a great pleasure to connect with Sarka Risch, a LinkedIn expert (and polyglot!) based in Switzerland. Sarka helps leaders and professionals use LinkedIn strategically to achieve their business goals. She shares insights on how to build meaningful connections and leverage the platform for authentic relationship-building.

Sarka’s unique background—from law studies to marketing—led her to develop a passion for using LinkedIn as a tool to foster genuine relationships.

Sarka explains how LinkedIn is more than a digital business card; it’s a platform for building real relationships and achieving professional goals.

She highlights the value of showing up authentically on LinkedIn, whether through personal stories or showcasing leadership style.

Mindset and Strategy are key to success on LinkedIn. It's about having the right mindset and being consistent in your approach.

With a focus on networking and collaboration, Sarka stresses that meaningful connections are at the core of LinkedIn’s power, rather than just accumulating followers or likes. She shares her cautious approach to AI, advocating for human-driven communication to maintain genuine connections on LinkedIn.

The ONE Thing:

Success on LinkedIn stems from a blend of strategic use, authentic communication, and the willingness to invest time in building real relationships. Sarka emphasizes that while tools like AI can assist, nothing replaces the value of personal experience and genuine connections.

Connect with Sarka Risch:

LinkedIn: https://linkedin.com/in/sarka-risch

Connect with me:

https://linktr.ee/sawrightcoach