In this episode, Steve Fretzin and Ron Latz discuss:

• Challenges in business development and marketing for lawyers
• Aligning marketing strategies with law firm goals
• Choosing the right marketing vendors for law firms
• Personal branding and networking in law firm success

Key Takeaways:

• Lawyers often struggle with marketing due to a lack of business development education and being overwhelmed by running their practices.
• When selecting marketing vendors, firms should assess cultural fit, business alignment, scope of work, track record of success, and trust.
• Small law firms with limited budgets can achieve growth by focusing on community involvement, referral marketing, and low-cost marketing channels like social media.
• Law firms should base their marketing investments on specific goals, competition analysis, and available budget, as certain markets may be cost-prohibitive.

"[Lawyers] don't necessarily know what they don't know... there just not as many hours as we all want in each of these days to become a specialist at everything." — Ron Latz

Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/

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Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/

Episode References:

Obviously Awesome by April Dunford: https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005

Positioning with April Dunford: https://podcasts.apple.com/us/podcast/positioning-with-april-dunford/id1690104435

About Ron Latz: Ron Latz is a seasoned legal marketing consultant and the founder of LegalFenix, a consultancy dedicated to providing industry-leading marketing consulting and fractional CMO services to the legal community. With a deep understanding of the unique challenges lawyers face with their legal marketing, Ron has helped numerous law firms enhance their market presence, attract more clients, and transform their marketing results. His strategic approach and industry expertise make him a sought-after consultant and fractional CMO in the legal space.

Connect with Ron Latz:

Website: www.legalfenix.com

Email: ron@legalfenix.com

LinkedIn: https://www.linkedin.com/in/ronlatz/ & https://www.linkedin.com/company/legalfenix/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

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