In this episode of SaaS Stories, we chat with Natalie MacLees, co-founder of N Squared, who has successfully bootstrapped her way to building a thriving SaaS business. From a graphic design background to navigating failed partnerships, Natalie shares her story of resilience, strategic growth, and why scrappiness is key to success in the SaaS world.

Natalie provides unique insights into bootstrapping, working with a long-term business partner, and building a team with strong core values. She also emphasises the importance of accessibility, automation, and customer support in driving success.

Key Takeaways:

• The Journey to Bootstrapping Success: How Natalie and her co-founder Nathan built N Squared without venture capital, focusing on doing more with less.
• The Importance of the Right Partnership: Natalie talks about the lessons learned from past failed partnerships and finding a co-founder with aligned values and ambition.
• Customer Support as a Game-Changer: Learn how N Squared puts customer support at the forefront, leading to stronger relationships and retention.
• Building a Small but Mighty Team: Hear how automation helps N Squared's small team accomplish big things.
• Why Accessibility Matters: Natalie discusses how prioritising accessibility from the start can create a better product and open new market opportunities.
• Advice for Female Founders: Natalie shares her insights on overcoming bias, embracing your unique perspective, and the importance of taking care of yourself in business.