This is the last of a bit of a mini-series we have done focussed on podcasting and specifically with a lens for subject matter experts (in either being a host or going on to a show as a guest).

Be sure to listen to previous episodes:

49 (what makes a good podcast host),

50 (the four ‘purpose types’ for podcast shows), and

51 (what makes a good podcast guest).

In this episode Imogen and I share our 6 lessons we have learnt while running this Brand Compass Show, as well as in launching and producing shows for our podcast host clients, inside our agency – Harbour 32.

Come listen as we share why these lessons are important (and the impact they have when they go wrong).

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Imogen Jones is a personal brand strategist who helps clients to gain clarity on the deep motivational needs of their ideal clients, and craft offers that REALLY solve their unbearable aches.

With 20 years-experience working in marketing and customer-focussed roles inside marketing research and healthcare businesses, today runs her own freelance consulting business.

As a strategic marketeer, Imogen is creative and intuitively empathetic to understanding the position of the customer. She is the ultimate people person.

Imogen also works on personal brand strategy and podcast management at specialist marketing agency, Harbour 32, with Shelley Rostlund.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).