In this episode of "Do This, Not That," host Jay Schwedelson shares five effective subject line tests for email marketing that are currently working well for both business and consumer marketers. He also busts some myths about email subject lines and provides actionable tips for marketers to improve their open rates.

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Best Moments:

(00:40) Introduction to five subject line tests for email marketing

(01:25) The impact of subject line character count on open rates

(03:25) Comparison subject lines and their effectiveness

(04:50) Capitalizing words in subject lines for increased open rates

(05:38) Using "Just for" in subject lines to boost engagement

(06:35) The effectiveness of using "2025" in subject lines after October 1st

(08:50) "Since You Didn't Ask" segment: Observations on cereal varieties and TV show "Selling Sunset"

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Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.