• Dare to Become

  • Sep 27 2024
  • Length: Less than 1 minute
  • Podcast

Dare to Become

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  • Julie Cropp Gareleck - Dare to Become On the Power of Drive: "If there was something we want, we built it. If there's something we needed, we would go get it." What could you become if only you trusted you could? What is the worst case and best case for you getting out and trying to be this higher you? Julie Cropp Gareleck asked those questions and many more on her way to going from the corner booth to the corner office. She shares her insights in her new book, Dare to Become. We have the inspiring Julie Cropp Gareleck, author of "Dare to Become" and founder of Junction Creative. Julie shares her invaluable insights on navigating the challenges of hiring and managing employees, understanding intergenerational work ethics, and balancing business growth with personal hurdles, such as infertility and motherhood. Julie and James also tackle the complexities and risks associated with AI-generated content and the importance of responsible usage to avoid plagiarism and misinformation. We'll explore how Julie's digital marketing firm adeptly responds to client turnover, the intricacies of hiring top-tier design talent, and the evolving landscape of digital marketing. Additionally, discover Julie's journey from her early career experiences to launching her own successful business, her motivations behind writing "Dare to Become," and her candid reflections on working through a high-risk pregnancy. Learn from her resilience and gain actionable advice for your entrepreneurial journey in this compelling episode of "Authentic Business Adventures." Don't miss out on our detailed discussions and personal anecdotes that offer a unique window into the entrepreneurial world! Enjoy! Visit Julie at: https://juliecroppgareleck.com/ Podcast Overview: 00:00 Looking back for inspiration, then wrote book. 04:14 In search of culture, founded Junction Creative. 06:33 Quit job due to manager's demeaning behavior. 09:40 Experienced in business, marketing, and strategy operations. 13:10 18 months: No employees, $1M revenue, overnight. 16:51 Adaptable and experienced designer excelling in digital era. 21:46 AI-generated marketing content lacked completeness, needed education. 24:19 AI as tool: do we need it everywhere? 27:01 AI takeover led to inaccuracies, health problems. 32:09 I've evolved, grown smarter, continually learning, adapting. 36:14 Ensured best food, coffee; created positive experiences. 37:52 Understanding and appreciating employees' individual paths fosters loyalty. 42:01 Paused growth to focus on health and family. 45:50 Writing always my passion; book inspires others. 47:56 Last-minute photo ended up on book cover. 51:36 Traditional publishing doesn't offer authors full control. Podcast Transcription: Julie Cropp Gareleck [00:00:00]: But I had to learn how to be a CEO and a mom 6 years into my journey, and boy was that a wake up call. And I while I could foresee that there was going to have to be a shift, I didn't anticipate the impact that those struggles would have. James Kademan [00:00:20]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumphant successes of business owners across the land. Downloadable audio episodes can be found On the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, Calls on call extraordinary answering service, as well as the Bold Business Book. And today, we're welcoming slash preparing to learn from Julie Cropp Gareleck. I hope I said that last name okay. I'm trying. Julie Cropp Gareleck [00:00:48]: No. It's okay. It's great. James Kademan [00:00:51]: Author of Dare to Become, which is somewhat exciting, from the corner booth to the corner office. So, Julie, how are you doing today? Julie Cropp Gareleck [00:00:58]: I'm doing well. I'm glad to be here. James Kademan [00:01:00]: Yeah. We're glad to have you.
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