Palabras mágicas [Magic Words]

Qué decir para convencer [What to Say to Get Your Way]

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Palabras mágicas [Magic Words]

By: Jonah Berger

Narrated by: Carlos Moreno

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Palabras mágicas cumple su promesa de enseñarnos cómo las palabras que elegimos influyen en los
resultados que deseamos. Sumérgete en un fascinante viaje para descubrir el inmenso poder que las palabras
y el lenguaje tienen sobre los resultados que deseas alcanzar.
A menudo, dedicamos mucho tiempo a desarrollar nuestras ideas y peticiones, pero descuidamos la importan-
cia de elegir las palabras precisas al comunicarlas. Este descuido puede afectar significativamente nuestros
resultados.
Jonah Berger, experto en persuasión y marketing, también es un líder en el estudio del lenguaje natural,
revelándonos cómo las personas realmente hablan y escriben en la vida cotidiana. Su trabajo científico forma la
sólida base de las ideas y consejos que encontrarás en este libro, lo que te permitirá transformar tus habilidades
de comunicación y alcanzar tus metas de manera efectiva.

Please note: This audiobook is in Spanish.

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