In this episode of The Negotiation podcast, Todd Embley sits down with Antoaneta Becker, Director of Consumer Economy at the China-Britain Business Council, to delve into China's dynamic and ever-evolving e-commerce landscape.

Antoaneta, an expert on the Chinese market, discusses the upcoming China Consumer event hosted by CBBC, its strategic importance for UK brands, and the latest trends influencing China’s consumer economy.

Antoaneta delves into China's e-commerce sector, contrasting China’s ecosystem with the UK's digital marketplaces, and identifies high-growth consumer sectors that UK brands can capitalize on. Antoaneta also provides her perspective on whether British brands should emphasize their national identity in the Chinese market. Finally, she addresses common challenges UK brands encounter in China and offers strategic advice for navigating these complexities successfully.

Discussion Points:

• Antoaneta Becker’s career path and role at the China-Britain Business Council.
• Detailed insights into the China Consumer 2024 event, including its agenda and expected outcomes for UK brands.
• Current trends and growth sectors in China’s e-commerce landscape.
• The strategic advantage of British identity in the Chinese market.
• Challenges faced by UK brands in China and strategies to overcome them.