In this week’s episode, Emily Steele chats with Erica Jacobs, the marketing director at Nightingale, a thriving ice cream sandwich company based in Richmond, Virginia, with a growing national presence. Erica shares insights into her role, discussing the obstacles and successes of managing marketing for a growing brand. We delve deep into the unique aspects of marketing a frozen product with seasonal fluctuations and explore the innovative partnerships Nightingale has forged with influencers and other brands, examining their significant impact. The conversation also touches on Nightingale's impressive growth trajectory and the invaluable lessons learned while scaling a business. Stay tuned for a sneak peek into Nightingale's exciting future plans!

TUNE IN FOR TOPICS LIKE:

3:22 Erica’s career journey and what led her to Nightingale

7:00 Building a marketing strategy from the ground up

9:16 Choosing people over performance marketing

11:53 The accidental birth of Nightingale as a brand

14:47 Partnering with Justine Dorian (@justinesnacks) on her cookbook launch

17:07 Adjusting marketing strategies seasonally as a frozen brand

18:58 Advice for staying organized as a multi-hat marketer

21:39 Taking the lead on a rebrand for Nightingale in early 2024

23:34 What’s next for Nightingale (expansion, partnerships, and more!)

Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Erica’s episode:

#2: Local PR for CPG Brands & Beyond | Delaney Vetter, PR Strategist and Copywriter

#13: Brewing Change and Scaling Impact | Rod Johnson, BLK & Bold

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Find Nightingale: Website | Instagram

Find Erica: LinkedIn

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This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.