• Ep007 - Lucy Barbor, We Are Masterplan | A Culture of Strategic Innovation | Swim Against the Tide

  • Oct 17 2024
  • Length: 55 mins
  • Podcast

Ep007 - Lucy Barbor, We Are Masterplan | A Culture of Strategic Innovation | Swim Against the Tide

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  • Summary

  • In this conversation, Lucy Barbor shares her journey from working in media agencies with some of the World's biggest brands to recently launching her own consultancy - We Are Masterplan.


    She emphasises the importance of strategic thinking in businesses, the role of marketing as a real growth engine, and the differences between challenger brands and market leaders and how their position in the market drives very different behaviour.


    Lucy shares insights on how brands can navigate competition, the evolution of marketing strategy, and the need for a culture that fosters deep strategic thinking.


    She also discusses her passion with her new consultancy outlining her vision for the business and the training programs aimed at helping individuals and businesses improve their strategic capabilities.


    We hope you enjoy this podcast, if you do, please leave a like and subscribe to our channel!


    The SATT Team :)


    #podcast #business #swimagainstthetide #growth #entrepreneurship
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