Can deepfakes go from dangerous to delightful? In this episode of the AI Proving Ground Podcast, Adam Dumey and Chris Roberts explore one of the more surprising — and controversial — topics in generative AI: the use of synthetic media and deepfakes in personalized customer experiences. You'll learn: what deepfakes really are and why they're no longer just a security threat; how AI-powered personalization is reshaping the customer experience; and the ethical and technical challenges of using AI-generated content responsibly.

Many organizations are chasing AI's promise. But who's actually delivering results? In this episode of The AI Proving Ground Podcast, we take you inside WWT's AI Day STL, where real-world success stories meet tactical, boots-on-the-ground guidance for enterprise AI transformation. It's what we call "Practical AI." This episode explores the four phases of AI maturity, why clear use cases are more valuable than code, and how agentic AI and data readiness are reshaping the enterprise landscape.

As enterprise AI strategies mature, the user interface is evolving beyond chatbots. Enter the digital human — real-time, emotionally aware, multilingual AI avatars designed to mimic human interaction with uncanny realism. In this episode of AI Proving Ground Podcast, WWT Chief Technology Advisor Ruben Ambrose and Area Director of Strategy an Innovation Eric Jones unpack their journey building WWT’s own avatar, “Ellie,” and offer a revealing look at the infrastructure, latency tradeoffs and feedback loops driving this frontier.