How to be Unsuccessful in Podcasting

What if the best way to be successful in podcasting is to be unsuccessful?

That may seem counter-intuitive; the reality is our pursuit of success may be misaligned, leading us far from where we need to be. Through the course of this book -- developed in part through talks given at "Podcasting Made Simple" -- we explore how things that look "unsuccessful" may actually yield far more than traditional metrics.

Get ready to examine “unsuccessfulness” through:

Redefining “success” and learning that what looks “unsuccessful” may be the opposite

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Discerning how our “on-air personality” doesn’t have to sound successful to be successful

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Exploring how valuing our guests, even at our expense, can yield ongoing fruit

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Challenging our default approach to sharing so that our stories can have impact in multiple spaces

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Demonstrating how debriefing our past recordings can bring life to the hypothetical impact of “unsuccessfulness”

Each chapter includes processing questions and supplemental content to show "unsuccessfulness" in action. Hosts and guests alike will find relevancy, and even listeners will enjoy looking "behind the mic."

Unlike other books that promise you will be successful if you do certain things, this book gets to the heart of who you are and why you podcast, equipping you to find a sustainable path toward true success.