Brittany from HIVE Naturals and Jeff Doucette from Field Agent Canada to announce their groundbreaking partnership: the world's first hybrid merchandising agency.

In this episode, hosts Phil and Kenny welcome Brittany from HIVE Naturals and Jeff Doucette from Field Agent Canada to announce their groundbreaking partnership: the world's first hybrid merchandising agency.

The collaboration combines Field Agent's powerful audit capabilities with HIVE's expert merchandising team to create a "find and fix" solution for brands. This innovative partnership allows brands of all sizes to efficiently identify in-store execution issues and target resources where they're needed most, making retail visibility and compliance more accessible and affordable.

The conversation also explores the current state of Canadian retail amidst tariff uncertainties, discussing how retailers and brands are adapting to growing consumer demand for Canadian products, and the challenges of clearly identifying and promoting local options in stores.

Join us for candid insights, practical advice, and lively discussion on navigating today's complex retail environment.

Thank you to Field Agent Canada for sponsoring the podcast. You can find them here: https://www.fieldagentcanada.com/

Check out Hive Canada here: https://www.hiveretailsolutions.com/

Find Jeff Doucette here: https://www.linkedin.com/in/jeff-doucette-72b3556/

Find Brittany here: https://www.linkedin.com/in/brittany-kroetsch-74248744/