The Agile Brand Guide: E-commerce

Creating a Great CX From Awareness to Post-Purchase

The Agile Brand Guide: E-Commerce (2025 Edition) is the definitive resource for marketers, strategists, and digital commerce professionals who need to not only keep up—but lead—in today’s fast-moving e-commerce environment. Curated and edited by Greg Kihlström, this practical guide brings together the voices of top industry experts to deliver actionable insights across the full e-commerce journey: from platform selection to fulfillment and customer retention.

Inside, you'll explore:

• The evolution of modern e-commerce and how to build composable, scalable infrastructures.

• Strategies for startups and enterprise brands alike to drive profitable growth.

• Cutting-edge approaches to personalization, customer experience, and loyalty.

• How to think like a performance marketer while building long-term brand equity.

Unlike encyclopedic textbooks or shallow trend pieces, this guide goes deep where it matters most—and skips the fluff. Whether you're launching your first store or optimizing a multi-channel enterprise operation, you'll find road-tested ideas and insights you can apply today.

If you're ready to treat your e-commerce efforts like the growth engine they are—not just a sales channel—this book is for you.

Part of the acclaimed Agile Brand Guide® series, E-Commerce (2025 Edition) helps you navigate the complexity with clarity, agility, and results.