The $0.99 Mind
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The $0.99 Mind
Narrated by:
Virtual Voice
Buy for $9.99
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Narrated by:
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Virtual Voice
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By:
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David Tate
This title uses virtual voice narration
Virtual voice is computer-generated narration for audiobooks.
Why does dropping one penny from $20.00 to $19.99 make such a profound difference in our buying decisions?
From grocery stores to luxury brands, from ancient bazaars to modern e-commerce giants, prices ending in 9 dominate the commercial landscape. But charm pricing isn't just a simple marketing trick—it's a window into the fascinating, often irrational ways our minds process numbers and make decisions.
The 99-Cent Mind takes readers on an engaging journey through 150 years of pricing psychology, from its accidental discovery in 19th-century department stores to its sophisticated digital applications today.
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