The Art of the Craftsman

Advice, Inspiration, and Cautionary Tales for Anyone Who Dreams of Starting Their Own Shop

By: Jesse James

After building a world-famous brand and multiple companies, Jesse James has one goal: helping others find success in what they love.

Success isn’t just about creating a successful business, the fame, or the money. It’s about seizing every opportunity to learn and grow. It’s about the person you are behind the scenes.

Throughout his career, Jesse James has been known as many things: reality star, criminal, thrill seeker, husband, father, entrepreneur. With all these titles, Jesse has built his empire on one common theme—hard work. In an era of instant gratification, he knows the value of persistence and how discovering your passions can springboard you to success when you cultivate and pursue them with dedication, creativity, and care.

A business book unlike any other, The Art of the Craftsman gives a detailed, candid look at what it took to build his empire from the ground up, the value of hard work, and how he kept pushing once he reached the top.

Featuring Jesse’s raw candor and decades of skill, this unique and deeply honest book provides practical advice and useful lessons that anyone can apply to their life or business by:

• Understanding the true value of craftsmanship
• Finding the confidence to forge your own path
• Taking care of yourself—as well as your business
• Building long-term relationships with customers
• Not settling for mediocre work (or expecting instant success)

With his unique perspective on friends, family, and business, Jesse’s memorable stories and hard-won wisdom will leave the reader with a clear road map to achieving growth and self-improvement, encouraging readers to always keep learning and to never settle for anything less than the best.

©2026 by Jesse James. (P)2025 Brilliance Publishing, Inc., all rights reserved.