It’s Not You—It’s Your Hospitality Podcast By Preston Lee cover art

It’s Not You—It’s Your Hospitality

It’s Not You—It’s Your Hospitality

By: Preston Lee
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It’s Not You, It’s Your Hospitality is for independent restaurant owners, operators, and leaders who want to build thriving businesses without burning out their teams or losing sight of what hospitality really means.


Hosted by Preston Lee, founder of The 30% Rule, this podcast dives into the systems, leadership strategies, and culture shifts that separate the struggling 90% of restaurants from the top 10% that thrive. With over 20 years in the industry and a decade spent helping major brands grow sales, Preston shares raw stories, proven tools, and hard lessons learned from the front lines.


If you’re tired of high turnover, inconsistent guest experiences, and the endless cycle of training without transformation—this podcast will dive deep into the world of Hospitality and show you how to fix it once and for all.


Because at the end of the day, it’s not you—it’s your hospitality.

© 2026 It’s Not You—It’s Your Hospitality
Economics
Episodes
  • Restaurant Management Training that Turns Them into Leaders (ROI time)
    May 8 2026

    🔥 Reserve your seat at our free training built for the 2026 workforce. Learn the 4-Domino Sequence Behind Every Restaurant Doing $7M+ With 15% Margins, The Proven System That's Scaled 350+ Restaurants By Weaponizing Hospitality and much more!

    Reserve Your Seat Here 👉 https://join.30percentrule.com/training

    --
    For this in depth restaurant management training...Preston sits down with rising restaurant leader Camille, to break down the real-world management training that transforms restaurant managers into true leaders.

    After leaving her photography business, Cammy started as a hostess in 2021 and quickly climbed the ranks into restaurant leadership. Now managing the floor at a busy Southern California Mexican restaurant, she shares the biggest challenges she and restaurant managers face today, from guest recovery and hospitality consistency to leadership culture and team accountability.

    This conversation dives deep into:

    • Restaurant management training
    • How to become a better restaurant leader
    • Guest recovery systems that actually work
    • Hospitality vs. service
    • Building consistency in restaurant operations
    • Managing restaurant culture and employee productivity
    • Leadership mindset for restaurant managers
    • How top-performing restaurants create unforgettable guest experiences
    • The difference between “order takers” and “experience makers”
    • Restaurant systems, training, and accountability

    Preston shares his lessons from working with 350+ restaurants worldwide and explains why leadership, systems, and training are the foundation of every successful restaurant brand.

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    1 hr and 13 mins
  • Coffee Shop Marketing and Branding That Changes Everything l with Coffee Dose founder Jeni Castro
    Apr 30 2026

    If you think restaurant marketing is just posting pretty food photos… you’re already losing.

    In this in depth interview, I sit down with Coffee Dose founder Jeni Castro, one of the most disruptive and effective marketers in the coffee and hospitality space, to break down what actually drives sales, brand loyalty, and real growth.

    From building a cult-like following with “Anti-B*tch Serum”… to creating lines out the door by going against the grain of traditional marketing plans… Jeni shares exactly how she turned bold, unapologetic branding into a multi-location powerhouse. This is a masterclass in not just Coffee Shop Marketing and Branding, but can be applied to any business.

    In the podcast, we go deep into:

    ✔️ Why most restaurant marketing is completely broken
    ✔️ The biggest mistake owners make when hiring marketing agencies
    ✔️ How to stand out in an oversaturated industry
    ✔️ Why “playing it safe” is killing your brand
    ✔️ The real relationship between marketing and revenue
    ✔️ How hospitality (NOT marketing) is what actually brings guests back
    ✔️ What it takes to scale without losing your identity

    Jeni also shares her journey from burnout in another business… to building Coffee Dose into a brand people drive across counties for.

    Marketing gets people in the door.
    Hospitality is what makes them come back.

    If you’re a restaurant owner, operator, or entrepreneur trying to grow, this is truly a masterclass in cutting through the noise and building a brand that actually converts.

    🔥 Reserve your seat at our free training built for the 2026 workforce. Learn how to build simple, repeatable systems that run even when you’re off-site:
    👉 https://join.30percentrule.com/training

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    Show more Show less
    1 hr and 6 mins
  • Restaurant Manager Training: Step-by-Step to Higher Profits
    Apr 27 2026

    Restaurant Manager Training: Step-by-Step to Higher Profits

    Struggling with inconsistent staff performance, poor hospitality, or missed revenue opportunities? In this in-depth restaurant manager training, I sat down with a general manager and we broke down the real reasons his team isn’t executing and I showed him a step-by-step system to fix it.

    This isn’t theory. This is what actually works inside real restaurants and drives real results.

    In this podcast, you’ll learn how to transform your restaurant from inconsistent and reactive… into a systemized, profit-driven operation with strong culture, better guest experiences, and higher sales.

    We cover:
    ✔️Why hospitality breaks down (and why meetings & documents don’t fix it)
    ✔️The truth about managing Gen Z employees and post-COVID work culture
    ✔️How to build systems that create consistent execution every shift
    ✔️The difference between temporary motivation vs. real culture change
    ✔️How poor training is silently costing you thousands in lost revenue
    ✔️Why upselling isn’t “salesy”and how it actually improves guest experience
    ✔️The exact strategies top 10% restaurants use to drive retention and profit
    ✔️How to turn every guest into repeat business and referrals

    You’ll also see:
    Real-world restaurant scenarios
    Proven training frameworks
    Practical leadership strategies you can apply immediately

    If you’re a restaurant owner, GM, or leader trying to fix staff performance, improve hospitality, and increase profitability…this video will give you the clarity and structure you’ve been missing.

    Because…Better systems = better staff performance = higher profits.

    Show more Show less
    1 hr
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