The Return of Indian Motorcycle

Designing a Brand - Believing in Yourself

By: Fuss Cooper

Narrated by: Fuss Cooper

From an early age Fuss discovered the need for discipline and hard work through his love for sports, and the desire to be the best. The creative influence of the music and fashion of the 60’s and 70’s, highly influenced Fuss and his passion for the artistic movements that fuelled this generation. His attention to detail and his desire for perfection grew as he discovered the path that he was destined for. As was common for this era, smoking pot and hash became a part of his lifestyle and helped elevate his creativity, and expand his entrepreneurial skills.

With a burning desire to create and design, Fuss would undertake a variety of different enterprises and creations. Through many ups and downs and valuable life lessons learned, Fuss would eventually see his hard work culminate in the realization of his ultimate dream. Most importantly, he was able to accomplish this while staying true to his most central philosophy in life: remaining a good human being. Having discovered his love of the Indian Motorcycle at a young age, Fuss would eventually obtain the trademark for Indian Motorcycle for Canada, creating a hugely successful brand — which included clothing/accessories and several multi-faceted entertainment venues.

Fuss eventually obtained the trademark to Indian Motorcycle for the worldwide rights and was part of the team that brought the Indian Motorcycle back into production with the “1999 Limited Edition Chief.”

©2025 Fuss Cooper (P)2025 Fuss Cooper