Psychological Traps

Airlines and Hotels Use to Make You Pay More (And How to Beat Them) (How We Are Manipulated)

By: Elira Fontayne

Narrated by: Alex Hatzberger

Psychological Traps: Airlines and Hotels Use to Make You Pay More (And How to Beat Them) by Elira Fontayne is an eye-opening exploration of the hidden tactics travel companies use to squeeze more money out of you—and the practical strategies you can use to fight back.

At first glance, booking a holiday feels simple: search, compare, confirm. But beneath the glossy websites, countdown timers, and “special deals” lies a world of psychological manipulation designed to nudge, pressure, and confuse you into paying more than you should. From shifting price tags that seem to change by the hour to “free” offers that aren’t really free, airlines and hotels have mastered the art of turning our own minds against us.

This book pulls back the curtain on those tricks. Drawing on principles of psychology and behavioral economics, Elira Fontayne shows how these industries exploit our biases—scarcity, urgency, social proof, anchoring, and more—to guide us into choices that benefit them, not us. Each chapter focuses on one of the most common traps, illustrated with real-world examples you’ll instantly recognize from your own booking experiences.

Inside, you’ll uncover:

• The Chameleon Price Tag – why the flight you saw yesterday costs more today, and how to stop algorithms from targeting you.

• The Hidden Fee Trickery – how airlines and hotels conceal add-ons until the last click.

• The Ticking Clock Caper – the truth behind flashing red countdowns and “only 1 seat left” warnings.

• The Price Mirage – how decoy options and anchoring distort your sense of value.

• The “Free” Gift Illusion – why free breakfasts, upgrades, and bags may cost you more in the long run.

• The Loyalty Loophole – how points and miles programs are designed to keep you locked in.

• The Digital Detective – how tracking and cookies raise your personal price.

©2025 Deep Vision Media t/a Zentara UK (P)2025 Deep Vision Media t/a Zentara UK

Great for Frequent Travelers and Casual Vacationer

As someone who travels a lot for work, I thought I knew the tricks of the industry. Turns out, I didn’t—not even close. The sections on hidden fees and decoy pricing made me rethink how I compare hotels, and I’m already saving money using the author’s suggested tools. Even occasional travelers will find this book incredibly helpful. Highly recommended.

Makes You Rethink Every ‘Deal’ You See Online

This book shines a light on how travel websites manipulate perception. I particularly appreciated the parts about anchoring and price mirages—once you understand how decoy pricing works, you never look at “recommended” options the same way again. Engaging, well-researched, and surprisingly easy to read. A great resource for anyone booking flights or hotels.

Makes You a Smarter, More Confident Traveler

What I loved most is that the book doesn’t just expose the manipulation—it teaches you how to fight back. The chapters on anchoring and decoy prices were especially enlightening, showing how companies steer you toward the “option” they want you to choose. After applying just a few of the techniques, I saved money and felt more in control of my decisions.

Clear, Insightful, and Surprisingly Entertaining

I expected a dry, technical explanation of pricing tricks, but the author makes the topic engaging with vivid examples and simple explanations. Learning about the ‘Chameleon Price Tag’ and ‘Price Mirage’ helped me understand why travel deals often feel misleading. This book will save readers money and frustration.

Travel Companies Won’t Like This Book — But Consum

Elira Fontayne shines a bright light on the psychology behind modern travel pricing, and it’s honestly shocking how much airlines and hotels rely on manipulation. The examples of fake scarcity, social proof pop-ups, and decoy pricing felt painfully familiar. What I loved most is how practical the book is—it doesn’t just warn you, it teaches you exactly how to beat each trap, from browsing anonymously to spotting misleading loyalty perks. If you want to save money and book smarter, this book is packed with real value.