Bootstrap Empire

The Bala Blueprint for Building a $100M Brand from the Ground Up

By: Natalie Holloway

Narrated by: Natalie Holloway, Tanya Eby

In Bootstrap Empire Natalie Holloway, cofounder of the hit fitness equipment brand, Bala, delivers the ultimate guide to successfully transforming your business idea into a thriving enterprise. The book is a playbook for building a brand that rises above the competition and the noise, explaining the mindset you need to develop, the mistakes you must avoid, and giving you the tools you need to succeed. You'll learn how to pitch, budget, finance, market, and hire. Holloway relies on the tried-and-tested methods she used to grow Bala from an initial $5,000 investment to a fitness juggernaut doing $30 million in annual sales. The author shares the insights she gained from building a company that caused a five-way bidding war on the hit show Shark Tank. You'll also discover:

• A comprehensive roadmap to growing your new company
• Hands-on techniques for bootstrapping your business, with or without funding, and strategies for demolishing common obstacles to success
• Specific tips for how to conduct early-stage marketing, knowing when to start hiring, how to pitch effectively, and how to take advantage of momentum

This audiobook includes a bonus afterword not included in the print edition.

©2026 John Wiley & Sons

Raw genuine business advice that is actually helpful & realistic !!

As a long time believer in Bala, I absolutely loved everything about this book! The advice was super applicable, tangible and realistic for a business no matter the stage. I can’t wait to apply to my own business. Thank you Natalie for your realness 💕