The 27 Unbreakable Rules

Build a $100M+ Brick + Mortar CPG Brand

By: Mark Young

Narrated by: Dr. Mark Young, Dr. Benjamin Hardy

What would you do if you knew you would not fail? If you are in the consumer-packaged goods industry, The 27 Unbreakable Rules is the closest thing to a success guarantee.

Dr. Mark Young has a 30+ year track record of CPG success and is unmatched when it comes to building successful consumer brands. In The 27 Unbreakable Rules: Build a $100M+ Brick + Mortar CPG Brand, Young draws on decades of brand advertising and product-launch experience to lay out a proven path to building a $100M+ CPG brand.

Distilling the retail principles of success into a clear roadmap, Young covers everything from creating products customers truly want to smart business planning and strategy, investment decisions, retail partnerships and brand-building that keeps consumers returning.

A must-have for founders, entrepreneurs and marketing executives committed to succeeding, The 27 Unbreakable Rules provides an essential guide that should be on the desk of anyone starting up or scaling a business in the consumer-packaged goods space.

©2026 Dr. Mark Young (P)2026 Dr. Mark Young

This is THE CPG Success Handbook

I devoured this book over two days and will be listening to it again and again. Rule 26 is profoundly insightful. I actually know—with certainty—that if you followed every one of these rules (and you can), that you will kill it in retail. Serious gold and the most important resource I’ve seen on the subject.