The Goldilocks Business Plan, Updated for 2026. When you find what is "just right" the plan comes together

How to start and run a small business step by step.

By: Steven Doornbos

Narrated by: Virtual Voice

What if building a successful business wasn’t about doing more… or waiting longer… but about finding what is just right?

In The Goldilocks Business Plan, author Steven Doornbos introduces a powerful yet simple framework for entrepreneurs who are tired of overcomplicated strategies and unpredictable results. Whether you’re starting your first business or trying to fix one that feels out of control, this book will help you build something that actually works—and lasts.

Instead of chasing extremes, you’ll learn how to balance planning and action, risk and stability, growth and sustainability. Through practical insights and guided worksheets, you’ll discover how to create a business that fits your life while still delivering real results.

Inside this book, you’ll learn how to:

• Avoid the biggest mistake entrepreneurs make—doing too much or too little
• Identify and validate a profitable business idea without overthinking
• Create an offer that customers understand, trust, and buy
• Build a marketing strategy that works without burnout
• Grow your business at the right pace without losing control
• Design a business that supports your life instead of consuming it

This is not about perfection.

It’s about alignment.

It’s about clarity.

It’s about building something that feels right—because it is.

If you’re ready to stop guessing and start building a business that works in the real world, this is your guide.