Larry Disparti has built one of Chicago’s most dominant personal injury firms..

Starting in Florida in 2004 with a Social Security disability firm, he expanded into Chicago in 2013. Faced with a hyper-competitive market, he pivoted back to his roots: community-first advocacy. Through initiatives like backpack giveaways, holiday free-ride programs, and anti-bullying campaigns, he transformed his firm into a community pillar.

In this episode, Larry breaks down the 'how' behind his growth, including why he believes brand equity (not just lead generation) is the only way to scale. He also shares the mastermind nudge that took his firm from $150M to $300M, and the operational 'Ambassador Program' he uses to turn former clients into a consistent referral engine.

They also covered:

→ Why he nearly pulled his ads within a year of landing in Chicago

→ The backpack and free ride programs that keep his name in the neighborhoods he serves

→ How one family's story turned into an anti bullying campaign

→ Why he separates brand building from lead generation

→ The ambassador program that turns former clients into referral sources

The biggest takeaway: People forget you unless you keep showing up. Show up enough times and they call you first.

Larry, thank you for flying in from Chicago to speak at the 2026 Fireproof Conference; we’re so grateful for sharing your time!

Chapters

00:00 Intro

01:00 Meet Larry Disparti and 855 Larry Wins

02:08 From Florida in 2004 to Chicago in 2013

03:26 Almost giving up in one of the toughest markets

04:33 Building trust through backpacks and free rides

07:29 The anti bullying campaign that started with one family

10:12 Brand versus non brand, renting versus owning

12:39 The ambassador program keeping former clients close

15:52 Why masterminds matter

17:07 The nudge that took him from 150 million to 300 million

Connect with Larry

https://www.dispartilaw.com/our-attorneys/lawrence-disparti/

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Nick Schnyder spent his first years as a lawyer fighting to try a single jury trial and getting told no every time. So he quit.

His wife had just left her job when their son was born. He started with zero clients out of a spare bedroom, but cold emaied every lawyer in a ten mile radius asking them to send him their worst cases.

But that was 10 years ago. Now he runs his Atlanta litigation firm with 11 lawyers and 60 employees.

In this episode of The Fireproof Podcast, we covered:

→ Starting a firm with zero clients and no advertising budget

→ Building a marketing mix of billboards, digital, and Hispanic radio

→ The $22 million verdict and the client who turned down a million

→ Handing trials off to his team without losing his mind

→ Why the most successful trial lawyers are the ones most willing to teach

Thanks to Nick for making the trip out to Austin to join us on The Fireproof Podcast at the Fireproof Conference!

Chapters

00:00 Intro

02:17 Quitting a safe path to start the firm from nothing

04:20 The first trial loss that earned him a client for life

06:08 Growing to 60 employees and expanding into new states

07:43 Building a marketing mix that actually works

09:30 Giving back to the community and the $22 million verdict

11:01 What coaching through Fireproof actually changed

12:37 Finding the sweet spot and letting go of the reins

14:34 Learning from the best trial lawyers in the room

18:45 Family, purpose, and being built for this

Connect with Nick

https://www.linkedin.com/in/nick-schnyder-b29b77215/

https://www.instagram.com/schnyderthefighter/

https://www.facebook.com/Schnyderlaw/

~~~

This episode is powered by Fireproof Performance

Ready to fireproof your firm?

https://www.fireproofperformance.com/

Prefer to listen?

https://open.spotify.com/show/7IaooNnVVvvQ483fPz7qAd?si=f9fce90599014a4d

https://podcasts.apple.com/us/podcast/the-fireproof-podcast/id1895057184

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Mike Morse built a personal injury firm from nothing into an operation with 300 people. For a long time he thought he was the only one who could talk to clients, close deals, and hold the operation together.

But he was wrong. And it nearly wore him out realizing it.

After a hire through a newspaper ad, came the slow and painful process of handing off the parts of the business he thought only he could run.

What we covered:

→ Why "nobody can do it better than me" is usually ego, not truth

→ The lunch conversation that led to his first real delegation

→ How to tell if you hired the wrong person

→ Building a training academy instead of throwing new hires into the deep end

→ Keeping culture alive once a firm hits 300 people

Every leader has a list of things they're convinced nobody else can do. Most of that list is just ego - the list that is truly yours is usually shorter than you think.

Chapters

0:00 Intro: delegation and core values

0:28 Why lawyers say they can't delegate

2:09 The list of things nobody could do better than him

2:49 The lunch that changed how he hired

4:26 Delegating himself out of a job

9:23 Delegate and elevate, working at capacity

13:39 What to do when you have the wrong people

18:33 Why firms wait too long to hire and train

22:19 Core values that never changed in 19 years

28:21 Keeping culture alive at 300 people

Connect with Mike

https://www.linkedin.com/in/michaeljmorse

https://www.instagram.com/855mikewins/?hl=en

~~~

This episode is powered by Fireproof Performance

Ready to fireproof your firm?

https://www.fireproofperformance.com/

Prefer to listen?

https://open.spotify.com/show/7IaooNnVVvvQ483fPz7qAd?si=f9fce90599014a4d

https://podcasts.apple.com/us/podcast/the-fireproof-podcast/id1895057184

Connect with us!

https://www.youtube.com/@FireproofPerformance

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