The Business Skills Most Coaches Never Learn: Laura Berman Fortgang on 30 Years of Building a Coaching Practice

82% of coaches fail within two years of starting a business. Laura Berman Fortgang, MCC, has spent 30 years solving that problem.

Laura is a founding member of the International Coaching Federation, student number 16 at Coach U, and author of five books. She now runs the A-List Coach, a program for coaches who want to build a practice that actually works.

In this episode, she shares why speaking is the fastest route to a full pipeline, how to handle sales calls the same way you handle a coaching conversation, and what the rise of AI means for the future of professional coaching.