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Bang!
- Getting Your Message Heard in a Noisy World
- Narrated by: Deborah Marlowe
- Length: 7 hrs and 5 mins
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Publisher's summary
The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention.
Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' "totally organic experience" to, most recently, the irrepressible AFLAC duck.
In Bang!, Kaplan Thaler and Robin Koval of the Kaplan Thaler Group, currently ranked as the fastest-growing ad agency in the country, offer the kind of out-of-the-box thinking and proven strategies that marketers anywhere can use to create loud, clear, attention-grabbing messages about their products and services.
Presenting an arsenal of "big bang" ideas, the authors discuss how to create a memorable publicity hook and how to design attention-grabbing packaging that taps into consumers' innermost desires. They interweave entertaining accounts of their successes and failures, as well as those of other companies to suggest specific ways to establish an atmosphere conducive to innovative breakthroughs - why having "enough" time to work on a project can be a disadvantage, and why having a small staff in a cramped space is often the best way to come up with big ideas.
Full of colorful anecdotes and inspiring accounts of campaigns that have catapulted revenues and increased market shares, Bang! shows how to create a marketing campaign that rises above the banal barrage of commercials to create a genuine marketing explosion.
Critic reviews
"Although the author's advice is targeted primarily toward businesses and other publicists, the glitzy anecdotal writing is witty and informative enough to appeal to those interested in advertising and popular culture." (Publishers Weekly)
"If Al Gore had had this book in 2000, George W. Bush wouldn't be sitting in the White House." (James Carville, author and Democratic strategist)
"Linda Kaplan Thaler and Robin Koval 'get it' from every angle. This [audio] book is full of extraordinary insight on effective message delivery." (Gordon Bethune, Chairman and CEO, Continental Airlines)
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- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
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The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
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Total Focus
- Making Better Decisions Under Pressure
- By: Brandon Webb, John David Mann
- Narrated by: Johnathan McClain, Brandon Webb
- Length: 7 hrs and 38 mins
- Unabridged
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Over his four deployments as a Navy SEAL sniper, Brandon Webb learned all about performing while experiencing heart-pounding stress. After returning to civilian life, he started his first business venture - and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane.
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Biography/ sales pitch.
- By Dennis on 01-10-18
By: Brandon Webb, and others
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Working Together
- Why Great Partnerships Succeed
- By: Michael D. Eisner, Aaron R. Cohen
- Narrated by: Rick Adamson, Michael D. Eisner (introduction and epilogue)
- Length: 7 hrs and 49 mins
- Unabridged
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Dig deep and you will find the most compelling argument for working together: Happiness. In business there are always unique individual achievers, but pull down the veil and you'll often find someone alongside them. Michael Eisner does just that in Working Together. Using his own collaboration with Frank Wells at Disney as a launching point for examining other famously successful partnerships, Eisner offers us an intimate and deeply personal look at some of the most rewarding business partnerships.
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Interesting to see what all partners had in common
- By Amazon Customer on 06-01-13
By: Michael D. Eisner, and others
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The Little Big Things
- 163 Ways to Pursue EXCELLENCE
- By: Tom Peters
- Narrated by: Tom Peters
- Length: 11 hrs and 57 mins
- Unabridged
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"Years ago, I wrote about a retail store in the Palo Alto environs—a good one, which had a box of two-cent candies at the checkout. I subsequently remember that 'little' parting gesture of the two-cent candy as a symbol of all that is Excellent at that store. Dozens of people who have attended seminars of mine have come up to remind me, sometimes 15 or 20 years later, of “the two-cent candy story,” and to tell me how it had a sizable impact on how they did business."
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Really hard to listen
- By Alexander on 06-03-10
By: Tom Peters
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The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- By: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrated by: Nick Podehl
- Length: 8 hrs and 56 mins
- Unabridged
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IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
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This is an old book!
- By EPR review on 01-05-17
By: Tom Kelley, and others
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I Shouldn't Be Telling You This
- Success Secrets Every Gutsy Girl Should Know
- By: Kate White
- Narrated by: Cassandra Campbell
- Length: 10 hrs and 2 mins
- Unabridged
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A witty, wise, straight-talking career guide for women, I Shouldn't Be Telling You This is the perfect book for the current economic climate, whether you're just starting out, re-entering the workforce after maternity leave, or simply looking for a career change; it contains essential tips and bold strategies from a gutsy innovator who helped increase Cosmo's circulation by half a million copies per month.
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AMAZING
- By valarie on 01-21-14
By: Kate White
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The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
- Unabridged
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Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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Good advice
- By Myers on 07-28-18
By: Jason Jennings
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The Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
- Unabridged
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- By Thomas on 10-15-11
By: Carmine Gallo
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You've Got 8 Seconds
- Communication Secrets for a Distracted World
- By: Paul Hellman
- Narrated by: Paul Hellman
- Length: 4 hrs and 37 mins
- Unabridged
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Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.
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I gave him 7200 seconds!
- By Hyytekk on 08-02-19
By: Paul Hellman
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Unlabel
- Selling You Without Selling Out
- By: Marc Ecko
- Narrated by: Todd Haberkorn, Marc Ecko
- Length: 8 hrs and 47 mins
- Unabridged
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Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
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...So Real, It Should Be Illegal
- By 2Fresh on 01-20-16
By: Marc Ecko
What listeners say about Bang!
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- Filmmaker Adam
- 12-18-08
pretty good, I enjoyed it
Definitely a great book and I got some good info outta it. She makes a good effort to be funny and entertaining. Though it's very apparently her target for this book is the fairer sex. Many times I rolled my eyes.
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Overall
- Kevin
- 05-19-04
Bang! makes an impact
This was an interesting look at marketing ideas. Although sometimes tough to distinguish the author's success from her retelling stories of friends success, this book had some great insight.
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Overall
- J
- 03-19-05
Bust!! Wasted my money on Bang!!
As an engineer turned entrepreneur, I thought this audio book would be of great value to me. I was wrong.
While this agency has great creative, the book is light on content, with asides that are consistently distracting and of little or no value. Platitudes like "Creative people need special working environments" or "flat structures are better for small teams" seem to make up the bulk of the management advice.
Finally, as a small businessperson, hearing about how "we won a 15 M dollar contract for advertising" and not "we generated 50 M dollars worth of new business" through campaign x reminded me why a typical marketing exec will be late on our list of hires.
Avoid this book, and watch an AFLAC commercial instead--the duck can communicate more about marketing than this book.
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8 people found this helpful
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Overall
- DB Henage
- 12-18-03
What a disappointment!
After seeing a rating of 4.3 stars on Audible.com, I happily downloaded the book expecting a treat. What a disappointement! I've been an Audible subscriber for some time now, and this has been the first book I haven't finished. I got about one quarter of the way through and deleted it.
Pros: Some good stories and ideas (but nothing that you couldn't find in any other marketing book of higher quality).
Cons: As another reviewer suggested, the author merely gives examples of successful ads and tries to explain how they worked because they went against the grain and got a lot of attention. Well, I could have told you that! The real problem lies in the author's conclusions. The underlying theme seems to be: "Do the opposite of whatever you think will work best." If you think an ad is tasteless, inappropriate, and irrelevant, then run it because it will be a great success. If the ad has nothing whatsoever to do with the product, then it is more likely to succeed. For example, one of her "bright" ideas is: "You must forget about what makes sense...illogical thinking means that when you're asked to promote a bottle of water, you realize that water is the last thing you should focus on."
Conclusion: I give this book a rating of 1.5 stars. Don't waste your time on this book.
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23 people found this helpful
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Overall
- Amazon Customer
- 04-04-06
Not Very Helpful
If you have a marketing budget over $20M a year, then this book could be good for you. The rest of us cannot afford to pay millions to make people laugh or just know that we exist. I felt that the whole book was one big advertisement for the authors firm. "look how good We are", and worse yet "Look how great I am". The rabbit trail into organizational consulting and office arrangement was mind-numbing. I found myself yelling in the car and wondering if I had something better to listen to.
If you manage creative people - Get the book
If you have millions to blow on comedy - Get the book
If you are interested in investing so your ad agency can win CLEO's - Get the Book
If you need to generate revenue, reach new customers, engage viewers, listeners, readers, or existing customers, listen to Seth Godins books. Far more practical for all but the upper tier companies.
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4 people found this helpful
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Overall
- S. Youn
- 09-27-08
Good Read
Excellent marketing and business advice.
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Overall
- Richard
- 04-03-04
A One Word Review NARCISSISM
There is an old hollywood joke about a self-absorbed starlite who is at a dinner party and bores the producer seated next to her about how talented she is. When she sees him yawn she finally gets a clue and says, "I'm sorry. I've been doing all of the talking and haven't given you a chance to talk about how great I am."
Undoubtedly the author is a talented person and has earned the bragging rights to numerous successful ad campaigns and one or two examples to prove her point would have been interesting, but the continual "look how great I am" is like covering a single strawberry under the entire contents from a can of whip cream. The message gets lost in all the fluff.
Ironically the "Bang" message has exploded the core essence of how to apply the method into smithereens and few remnants remain. The other problem is that the book is really meant to be a sales tool directed to marketing directors with 5 million plus campaigns to launch. (I say 5 million because the author says that even that is chump change in her circle.)
The essence of the book is that you start by abandonding preconceived ideas about a product, that you start with a blank sheet of paper and approach the project with the idea of turning everything on its head. The test for success is if it doesn't raise a few eyebrows you need to rethink it because to get attention you are bound to stir the ire of a few letter writers.
If you are looking for something along the lines of "Bang" and want more than fluff, then I'd like to suggest Edward De Bono's "Lateral Thinking." It is more of what "Bang" should have been.
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8 people found this helpful