Beeronomics
How Beer Explains the World
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Beeronomics
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Narrado por:
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Liam Gerrard
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Beeronomics covers world history through the lens of beer, exploring the common role that beer taxation has played throughout and providing context for recognizable brands and consumer trends and tastes.
Beeronomics examines key developments that have moved the brewing industry forward. Its most ubiquitous ingredient, hops, was used by the Hanseatic League to establish the export dominance of Hamburg and Bremen in the 16th century. During the late 19th century, bottom-fermentation led to the spread of industrial lager beer. Industrial innovations in bottling, refrigeration, and TV advertising paved the way for the consolidation and market dominance of major macrobreweries like Anheuser Busch in America and Artois Brewery in Belgium during the 20th century.
We're now in the era of global integration - one multinational AB InBev, claims 46 percent of all beer profits - but there's a counterrevolution afoot of small, independent craft breweries in America, Belgium and around the world. Beeronomics surveys these trends, giving context to why you see which brands and styles on shelves at your local supermarket or on tap at the nearby pub.
©2017 Johan Swinnen (P)2017 TantorLos oyentes también disfrutaron...
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Everyone knows how to drink beer, but few know how to really taste it with an understanding of the finer points of brewing, serving, and food pairing. Discover the ingredients and brewing methods that make each variety unique, and learn to identify the scents, colors, flavors, and mouthfeel of all the major beer styles. Recommendations for more than 50 types of beer from around the world encourage you to expand your horizons. Uncap the secrets in every bottle of the world's greatest drink!
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Good bad not so great reader
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On the night of April 17, 1945, Allied planes dropped 111 bombs on the Burghers' Brewery in Pilsen, Czechoslovakia, destroying much of the birthplace of pilsner, the world's most popular beer style and the best-selling alcoholic beverage of all time. Still, workers at the brewery would rally so they could have beer to toast their American, Canadian, and British liberators the following month. It was another twist in pilsner's remarkable story.
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3 out of 5 stars
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Poor Narration, Odd Prioritization.
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High Noon has established itself within the United States hard seltzer market as a low calorie alcoholic beverage with no added sugar as well as being gluten-free. In this book, we are going to talk about business ideas that may bring High Noon soft drinks to Britain and build a market there! We will analyze the economic factors, marketing in UK, and SWOT model. Let's take a closer look and break down the details of our expansion!
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Excellent case study
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General4.5 out of 5 stars 250
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Narración:4.5 out of 5 stars 221
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With origins 8,000 years in the past, beer brewing has held a prominent place in many and diverse cultures the world over. A university professor with more than 30 years' experience in the brewing industry, Professor Charles W. Bamforth is ideally suited to lead these engaging lectures on beermaking.
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5 out of 5 stars
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Perfect
- De Fletcher en 10-01-15
Lo que los oyentes dicen sobre Beeronomics
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Gregory Faison
- 04-16-24
Very informative, wish it was longer
Learned a lot, especially about the business struggles and conflicts between large and small breweries. Narration was great, although his pronunciation of Busch and Dos Equis did make me chuckle a bit.
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- miketobias01
- 08-15-18
Great and Informational
A must listen too book. should listen too it at least once a month. Cheers!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- thfiv
- 02-04-20
Beer is our world.
This is real economics. The economics that shaped and continue to effect our world. To not know “beeronomics” is to be ignorant of history.
May God bless the authors and those involved in the non-industrial lager complex.
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