Business Storytelling Guide
Creating Business Presentations Using Storytelling Techniques
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Business Storytelling Guide
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Narrated by:
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Luis Cubero
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By:
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Luis Cubero
About this listen
Have you ever wondered why business presentations are so boring? Wouldn't it be great if presentations were as captivating as a good story or movie? We asked that question many years ago and found that the key to improving business presentations was storytelling. This book shows how to use Joseph Campbell's "Hero's Journey" story structure to create captivating and compelling business presentations. The audience is the hero, you are the mentor, and the goal is to defeat the shadow. In business terms, this means creating an audience-centric presentation that is meaningful and compelling. Use the techniques provided in the Business Storytelling Guide to keep your audiences on the edge of their seats.
©2014 Luis Cubero (P)2015 Luis CuberoListeners also enjoyed...
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Story4.5 out of 5 stars 77
Managers as Mentors is a rapid-fire listen and a provocative guide to helping associates grow and adapt in today’s tumultuous organizations. This new edition has been thoroughly revised and updated. As with previous editions there is a fictional case study of a mentor-protégé relationship running through the book, but this is augmented with six actual case studies of top CEOs who relate key mentoring experiences in their lives. This hands-on guide takes the mystery out of effective mentoring.
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4 out of 5 stars
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Great tips and tools on mentoring
- By Hello on 01-14-23
By: Chip R. Bell, and others
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Die Empty
- Unleash Your Best Work Every Day
- By: Todd Henry
- Narrated by: Todd Henry
- Length: 5 hrs and 30 mins
- Unabridged
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Overall4 out of 5 stars 829
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Performance4 out of 5 stars 723
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Story4 out of 5 stars 709
Most of us live with the stubborn idea that we'll always have tomorrow to do our most important and valuable work. We fill our days with frantic activity, bouncing from task to task, scrambling to make deadlines and chase the next promotion. But by the end of each day we're often left asking ourselves "did the work I do today really matter?" We feel the ticking of the clock, but we're stuck in first gear, unsure of the path forward and without a road map to guide us.
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1 out of 5 stars
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Deeeeep sigh. And a tired one at that.
- By Oliver Nielsen on 12-25-13
By: Todd Henry
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The Lost Art of Closing
- Winning the Ten Commitments That Drive Sales
- By: Anthony Iannarino
- Narrated by: Anthony Iannarino
- Length: 5 hrs and 9 mins
- Unabridged
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Overall4.5 out of 5 stars 312
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Performance4.5 out of 5 stars 270
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Story4.5 out of 5 stars 269
Anthony Iannarino has a different approach to closing geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process - if you've set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.
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4 out of 5 stars
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gems buried in fluff
- By Andrey Norin on 04-13-18
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Design Thinking in Business and IT: Overview, Techniques and Example Workshop
- By: Florian Heuer
- Narrated by: Bryan Stout
- Length: 1 hr and 4 mins
- Unabridged
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Overall4 out of 5 stars 88
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Performance4 out of 5 stars 75
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Story3.5 out of 5 stars 75
You might've talked about innovation with your IT department or software development agency lately and the words "design thinking" were surely mentioned. So what is it? Just another piece of business jargon to add to your arsenal or a useful tool? Or maybe even an overestimated hype? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Globalization and advances in communication and technology, all add up to creating unique opportunities but also new challenges that are not easy to solve applying the old tested methods.
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4 out of 5 stars
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Basic design thinking lesson
- By Preston on 04-09-16
By: Florian Heuer
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Stop Selling and Start Leading
- How to Make Extraordinary Sales Happen
- By: James M. Kouzes, Barry Z. Posner, Deb Calvert
- Narrated by: Brian Holsopple
- Length: 5 hrs and 17 mins
- Unabridged
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Overall4.5 out of 5 stars 38
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Performance4.5 out of 5 stars 34
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Story4.5 out of 5 stars 35
In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them - and more likely to buy from them.
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5 out of 5 stars
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Sales leadership 101
- By Sole Trades on 08-29-20
By: James M. Kouzes, and others
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Designing for Growth
- A Design Thinking Tool Kit for Managers
- By: Jeanne Liedtka, Tim Ogilvie
- Narrated by: Nicol Zanzarella
- Length: 6 hrs and 35 mins
- Unabridged
-
Overall4 out of 5 stars 103
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Performance4 out of 5 stars 86
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Story4 out of 5 stars 85
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
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4 out of 5 stars
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Audiobook requires regular book
- By GoingGoingGone... on 07-01-18
By: Jeanne Liedtka, and others
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What Do You Really Want for Your Children?
- By: Dr. Wayne W. Dyer
- Narrated by: Dr. Wayne W. Dyer
- Length: 4 hrs and 12 mins
- Unabridged
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Overall5 out of 5 stars 335
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Performance5 out of 5 stars 285
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Story5 out of 5 stars 282
Questioning thousands of parents and educators, Dr. Wayne Dyer learned firsthand what people really want for their children. They don't particularly want their kids to go to fancy schools, acquire riches, or live "the good life". They do want them to have personal integrity and high self-esteem, and to grow up with love and peace in their hearts. Children raised the Wayne Dyer way feel useful and needed. They are inner- rather than outer-directed. They live a stress-free life naturally, without resorting to drugs.
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5 out of 5 stars
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Deaply helpful
- By Dominique on 04-28-15
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Clarity First
- How Smart Leaders and Organizations Achieve Outstanding Performance
- By: Karen Martin
- Narrated by: Karen Martin
- Length: 8 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 67
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Performance4 out of 5 stars 55
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Story4 out of 5 stars 54
Through her global consulting projects, keynote speeches, and work with thousands of leaders, Karen has seen first-hand how a pervasive lack of clarity strangles business performance and erodes employee engagement. Ambiguity is the corporate default state, a condition so prevalent that “tolerance for ambiguity” has become a clichéd job requirement. It doesn’t have to be this way.
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1 out of 5 stars
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Not for me - dislike narrator's voice +
- By sharing1 on 10-11-19
By: Karen Martin
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Storytelling with Data
- A Data Visualization Guide for Business Professionals
- By: Cole Nussbaumer Knaflic
- Narrated by: Cole Nussbaumer Knaflic
- Length: 5 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 422
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Performance4.5 out of 5 stars 359
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Story4.5 out of 5 stars 356
Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation.
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4 out of 5 stars
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Very insightful and actionable
- By Amazon Customer on 04-27-18
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
-
Overall4 out of 5 stars 220
-
Performance4 out of 5 stars 175
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Story4 out of 5 stars 172
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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3 out of 5 stars
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OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
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Emotional Intelligence for Project Managers
- The People Skills You Need to Achieve Outstanding Results, 2nd Edition
- By: Anthony Mersino PMP
- Narrated by: Ramon De Ocampo
- Length: 8 hrs and 57 mins
- Unabridged
-
Overall4.5 out of 5 stars 57
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Performance4.5 out of 5 stars 52
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Story4.5 out of 5 stars 51
Research indicates that emotional intelligence (EI) accounts for an astonishing 70-80 percent of management success. Technical expertise just isn't enough anymore: Project managers need strong interpersonal skills and the ability to recognize emotional cues in order to lead their teams to success. Emotional Intelligence for Project Managers introduces listeners to all facets of EI and shows how emotions can be leveraged to meet project goals.
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5 out of 5 stars
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Fantastic Book!
- By Anonymous User on 04-09-21
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Agile Selling
- Get Up to Speed Quickly in Today's Ever-Changing Sales World
- By: Jill Konrath
- Narrated by: Joyce Bean
- Length: 5 hrs and 14 mins
- Unabridged
-
Overall4 out of 5 stars 76
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Performance4 out of 5 stars 66
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Story4 out of 5 stars 66
Powerful strategies for sales proficiency in ever-changing situations. When sales people are promoted, change jobs, or face new business environments, they inevitably need to learn new skills quickly. Their livelihoods depend on getting up to speed quickly; their bosses have no patience for delayed results
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5 out of 5 stars
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Practical and insightful
- By Locke on 08-27-15
By: Jill Konrath
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Exactly Where to Start
- The Practical Guide to Turn Your Big Idea into Reality
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 46 mins
- Unabridged
-
Overall5 out of 5 stars 179
-
Performance5 out of 5 stars 145
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Story4.5 out of 5 stars 143
Exactly Where to Start is a playbook for everyone with a great idea, everyone with a goal in mind, and everyone with a specific destination but no journey. This book coaches you through the journey with precise, actionable steps that help you take that all-important first leap and keep the momentum going. Discard the distractions, break through the overwhelm, and get going for real with this real-world blueprint for turning your vision into reality.
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5 out of 5 stars
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Exactly what I was looking for
- By Anonymous User on 01-06-19
By: Phil M. Jones
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The Power of Presence
- Unlock Your Potential to Influence and Engage Others
- By: Kristi Hedges
- Narrated by: Karen Saltus
- Length: 7 hrs
- Unabridged
-
Overall4 out of 5 stars 78
-
Performance4 out of 5 stars 66
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Story4 out of 5 stars 66
Everyone recognizes leaders with "presence." They stand out for their seemingly innate ability to command attention and inspire commitment. But what is this secret quality they exude, exactly? Executive and CEO coach Kristi Hedges demystifies this elusive trait, revealing that leadership presence is the intersection of outward influencing skills and internal mental conditioning. Using her I-Presence model, the author shows how anyone-regardless of position or personality-can strengthen their impact.
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4 out of 5 stars
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Useful Information, Robotic Presentation
- By Jennifer L. Sullivan on 04-22-15
By: Kristi Hedges
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Louder Than Words
- Harness the Power of Your Authentic Voice
- By: Todd Henry
- Narrated by: Jeff Cummings
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 198
-
Performance4.5 out of 5 stars 170
-
Story4.5 out of 5 stars 170
There has never been a better time to build an audience around your idea or product. But with so many people and companies clamoring for attention, it's also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.
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2 out of 5 stars
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MISLEADING TITLE AND AUDIO SAMPLE
- By Jer on 05-19-16
By: Todd Henry
What listeners say about Business Storytelling Guide
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- T. Ater
- 01-13-16
Implement today for success
This provided me with not just why business storytelling is critical but how to take our prospects/audience on a journey and make them the hero. Thank you!
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