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Cool
- How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
- Narrated by: James Patrick Cronin
- Length: 10 hrs
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Publisher's summary
A bold argument that our "quest for cool" shapes modern culture and the global economy. Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances over social media. Tourists flock to Rodeo Drive to have their pictures taken in front of luxury stores. Soccer moms switch from minivans to SUVs to hybrids while hip beer connoisseurs flaunt their knack for distinguishing a Kölsch from a pilsner. How did this pervasive desire for "cool" emerge, and why is it so powerful today that it is a prime driver of the global economy? In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits. Applying their theory to everything from grocery shopping to the near-religious devotion of Harley-Davidson fans, Quartz and Asp explore how the brain's ancient decision-making machinery guides consumer choice. Using these revolutionary insights, they show how we use products to advertise ourselves to others in an often unconscious pursuit of social esteem. Surprising at every turn, Cool will change the way you think about money, status, desire, and choice.
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- By: Douglas T. Kenrick, Vladas Griskevicius
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 43 mins
- Unabridged
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Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?
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Good book
- By Justin on 02-17-17
By: Douglas T. Kenrick, and others
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Evolutionary Psychology
- An Audio Guide
- By: Robin Dunbar, John Lycett, Louise Barrett
- Narrated by: Miranda Nation
- Length: 8 hrs and 3 mins
- Unabridged
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Evolutionary Psychology is a uniquely accessible yet comprehensive guide to the study of the effects of evolutionary theory on human behaviour. Written specifically for the general listener and for entry-level students, it covers all the most important elements of this interdisciplinary subject, from the role of evolution in our selection of partner, to the influence of genetics on parenting. This audiobook draws widely on examples, case studies and background facts to convey a substantial amount of information.
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Themeltingpotblogpost
- By Anonymous User on 10-14-17
By: Robin Dunbar, and others
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The Bond
- Connecting Through the Space Between Us
- By: Lynne McTaggart
- Narrated by: Karen White
- Length: 10 hrs and 50 mins
- Unabridged
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From the best-selling author of The Intention Experiment and The Field comes a groundbreaking new work---a book that uses the interconnectedness of mind and matter to demonstrate that the key to life is in the relationship between things. We are always connected with others, hardwired at our most elemental level---from the quantum level to the cellular, from personal relationships to business and societal structures.
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Horrible narrator
- By Cotran on 09-19-11
By: Lynne McTaggart
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The Blank Slate
- The Modern Denial of Human Nature
- By: Steven Pinker
- Narrated by: Victor Bevine
- Length: 22 hrs and 40 mins
- Unabridged
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In The Blank Slate, Steven Pinker, one of the world's leading experts on language and the mind, explores the idea of human nature and its moral, emotional, and political colorings. With characteristic wit, lucidity, and insight, Pinker argues that the dogma that the mind has no innate traits, denies our common humanity and our individual preferences, replaces objective analyses of social problems with feel-good slogans, and distorts our understanding of politics, violence, parenting, and the arts.
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Don't bother. Outdated science & poor logic...
- By ejf211 on 03-31-10
By: Steven Pinker
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Mating Intelligence Unleashed
- The Role of the Mind in Sex, Dating, and Love
- By: Scott Barry Kaufman PhD., Glenn Geher PhD., Helen Fisher PhD. - foreword
- Narrated by: Bernard Setaro Clark
- Length: 11 hrs and 17 mins
- Unabridged
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Psychologists often paint a picture of human mating as visceral, instinctual. But that's not the whole story. In courtship and display, sexual competition and rivalry, we are also guided by what Glenn Geher and Scott Barry Kaufman call Mating Intelligence - a range of mental abilities that have evolved to help us find the right partner. Mating Intelligence is at work in our efforts to form, maintain, and end relationships. It guides us in flirtation, foreplay, copulation, finding and choosing a mate, and many other behaviors.
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Tedious with the gems buried deep within
- By Matt J on 09-26-15
By: Scott Barry Kaufman PhD., and others
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Blindspot
- By: Mahzarin R. Banaji, Anthony G. Greenwald
- Narrated by: Eric Jason Martin
- Length: 7 hrs and 51 mins
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I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.
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Difficult to interpret.
- By Ryan Arnold on 12-21-15
By: Mahzarin R. Banaji, and others
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You Are Now Less Dumb
- How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself
- By: David McRaney
- Narrated by: Don Hagen
- Length: 8 hrs and 40 mins
- Unabridged
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You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality - except we’re not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of 15 more ways we fool ourselves every day. This smart and highly entertaining audiobook will be wowing listeners for years to come.
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Not a lot of guidance
- By A. Yoshida on 02-08-14
By: David McRaney
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The Science of Good and Evil
- Why People Cheat, Gossip, Care, Share, and Follow the Golden Rule
- By: Michael Shermer
- Length: 2 hrs and 21 mins
- Abridged
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In The Science of Good and Evil, psychologist and science historian Michael Shermer explores how humans evolved from social primates into moral primates, how and why morality motivates the human animal, and how the foundation of moral principles can be built upon empirical evidence. Along the way he explains the implications of scientific findings for fate and free will, the existence of pure good and pure evil, and the development of early moral sentiments among the first humans.
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Read by author
- By Gregory A. Townsend on 04-16-23
By: Michael Shermer
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Before You Know It
- The Unconscious Reasons We Do What We Do
- By: John Bargh PhD
- Narrated by: George Newbern
- Length: 11 hrs and 17 mins
- Unabridged
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For more than three decades, Dr. John Bargh has been responsible for the revolutionary research into the unconscious mind, research that informed best sellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said "will be the most important and exciting book in psychology that has been written in the past 20 years", Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.
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Political jab
- By Brad on 10-20-17
By: John Bargh PhD
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The Molecule of More
- How a Single Chemical in Your Brain Drives Love, Sex, and Creativity - And Will Determine the Fate of the Human Race
- By: Daniel Z. Lieberman MD, Michael E. Long
- Narrated by: Tom Parks
- Length: 8 hrs and 13 mins
- Unabridged
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In The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity—and will Determine the Fate of the Human Race, George Washington University professor and psychiatrist Daniel Z. Lieberman, MD, and Georgetown University lecturer Michael E. Long present a potentially life-changing proposal: Much of human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated, including why winners cheat, why geniuses often suffer with mental illness, why nearly all diets fail, and more.
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Did you know conservatives have more orgasms?
- By Josh on 10-21-20
By: Daniel Z. Lieberman MD, and others
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The Spirit Level
- Why Greater Equality Makes Societies Stronger
- By: Richard Wilkinson, Kate Pickett
- Narrated by: Clive Chafer
- Length: 8 hrs and 26 mins
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Renowned researchers Richard Wilkinson and Kate Pickett offer groundbreaking analysis showing that greater economic equality-not greater wealth-is the mark of the most successful societies, and offer new ways to achieve it.
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An Important Book
- By Stephen Schoenberg on 12-19-11
By: Richard Wilkinson, and others
What listeners say about Cool
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- KellysHero718
- 02-21-17
People Were Cool Before 1950?
The authors make it clear that "cool" has been around a lot longer than most of us think, thousands of years before James Dean and Marlon Brando. Mankind's search for it is well documented here, and there are many lessons to be drawn from the conclusions presented. The only uncool part was the kind of pathetic plea against climate change at the end, as if man's puny efforts could make any difference one way or the other. Otherwise, this was a fine book.
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- Carson
- 07-20-17
Some Useful Ideas
I was reading this from a marketing point of view but I didn't get much useful info other than to think about how the mind perceives cool. Worth the read just for the interesting ideas such as "Rebel cool" going against the grain on purpose, showing your hybrid car for status. Interesting but wished there were more actionable ways to make my brand cool. Thanks for the info!
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- Philip G.
- 06-08-16
One of the most educational books I've read
This is one of the most deep and educational books I've ever read. It identified the obvious and also hidden motivations behind people's choices and behaviors.
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- Aaron Danielson
- 12-04-16
Any darn fool can make something complex...
it takes genius to make something simple. By that standard, this book was absolutely not written with genius. The book was narrated well, but the contents smelled like some Master's thesis and not a book meant for actual reading. I kept waiting for the good part, but it never came. Save your time and money, get a different book. Despite the title, this book is a total square.
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