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Creando unicornios [Creating Unicorns]
- El futuro del emprendimiento está en México [The Future of Entrepreneurship Is in Mexico]
- Narrated by: Cristina Tenorio
- Length: 11 hrs and 45 mins
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Creando unicornios [Creating Unicorns]
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Publisher's summary
En el mundo de los negocios, los unicornios son empresas emergentes privadas que alcanzan un valor de mil millones de dólares o más. En México, tenemos a Kavak, Clip, Bitso, Merama, Incode, Nowports, Stori y Konfío, las cuales han demostrado que nuestro país es territorio de talento, fuerza, resiliencia y oportunidades sin límites. Por ello, entre los mexicanos está despertando un creciente interés por una palabra: emprendimiento.
En Creando unicornios nos adentramos en el pasado, presente y futuro del apasionante universo de las startups en México, donde la innovación, el capital de riesgo y el crecimiento exponencial convergen en una emocionante espiral ascendente. A partir de una investigación exhaustiva, entrevistas y una narrativa empresarial cautivadora, este libro ofrece la perspectiva y los conocimientos de más de 50 figuras clave del ecosistema emprendedor mexicano.
Además, es el primer libro que desentraña las historias de los unicornios mexicanos con base en información exclusiva y testimonios de sus fundadores: el origen de sus innovadoras ideas de negocio, su transformación hasta alcanzar el estatus de unicornio, las tensiones inherentes en cada etapa de su crecimiento, así como valiosas anécdotas que muestran el lado vulnerable y humano de los emprendedores y desmitifican su imagen de seres con superpoderes.
Una visión integral del ecosistema emprendedor mexicano que arroje luz sobre sus complejidades e invite a reflexionar sobre el potencial inexplorado del emprendimiento mexicano y el papel vital que desempeña en el desarrollo del país.
Please note: This audiobook is in Spanish.
Critic reviews
“La obra es una radiografía del ecosistema emprendedor y un testimonio apasionante de sus protagonistas. Su gran mérito está en conjuntar las luces y las sombras que componen la historia del emprendimiento en México.”
—José Roberto Arteaga, editor en jefe de Forbes México
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