-
Data Is Everybody's Business
- The Fundamentals of Data Monetization (Management on the Cutting Edge)
- Narrado por: Wendy Tremont King
- Duración: 6 h y 42 m
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Resumen del Editor
A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member.
Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen. The authors identify three viable ways to convert data into money—improving work with data, wrapping products with data, and selling information offerings—and explain when to pursue each and how to succeed.
Key features of the book:
- Grounded in twenty-eight years of academic research, including nine years of research at the MIT Sloan Center for Information Systems Research (MIT CISR)
- Definitions of key terms and self-reflection questions
- Rich with detailed case studies
- Supplemented by free MIT CISR website resources (cisr.mit.edu)
Ideal for organizations engaged in data literacy training, data-driven transformation, or digital transformation, Data Is Everybody’s Business is the essential guide for helping everybody in the organization—not just the data specialists—understand, get excited about, and participate in data monetization.
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Great insights
- De John G. Orton en 12-20-23
De: John Horn
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Creativity, Inc. (The Expanded Edition)
- Overcoming the Unseen Forces That Stand in the Way of True Inspiration
- De: Ed Catmull, Amy Wallace - contributor
- Narrado por: Ed Catmull
- Duración: 17 h y 24 m
- Versión completa
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General
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Narración:
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Historia
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve.
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Business book
- De Jordan Zirretta en 09-13-23
De: Ed Catmull, y otros
Lo que los oyentes dicen sobre Data Is Everybody's Business
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total
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Ejecución
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Historia
- Marcelo Aller
- 05-24-24
No PDF
Great material but lost with out pdf. I did find MIT research on Google but that relates.
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Total
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Ejecución
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Historia
- Torje
- 12-26-23
No accompanying PDF
THIS MUST BE FIXED:
The book refers to a lot of figures in the accompanying PDF. However, unlike other audiobooks I have read, Audible or the authors does not provide the PDF for this audio book.
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esto le resultó útil a 2 personas
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Total
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Ejecución
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Historia
- Jeffrey T Cummings
- 03-17-24
Good information
This will help me add value to my company’s data monetization efforts. The book was very thorough in its coverage.
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