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Enchantment
- The Art of Changing Hearts, Minds, and Actions
- Narrated by: Dan John Miller
- Length: 4 hrs and 49 mins
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Publisher's summary
Enchantment, as defined by best-selling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.
Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled....
- A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas
- A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern
- A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base
- A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers
This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always- wise "wisdom of the crowd."
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- Why Atheists Need God to Make Their Case
- By: Frank Turek
- Narrated by: John McLain
- Length: 8 hrs and 28 mins
- Unabridged
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What if your best reasons to doubt God prove that He exists? In an engaging and memorable way, Stealing From God shows how many atheistic arguments, instead of disproving God, reveal that He actually exists.
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TERRIBLE NARRATOR
- By Joshua Donahue on 10-22-16
By: Frank Turek
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Think Remarkable
- 9 Paths to Transform Your Life and Make a Difference
- By: Guy Kawasaki, Madisun Nuismer
- Narrated by: Perry Daniels, Guy Kawasaki, Madisun Nuismer
- Length: 4 hrs and 46 mins
- Unabridged
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In Think Remarkable, tech titan and creator of the Remarkable People podcast Guy Kawasaki delivers a practical, tactical, and sometimes radical discussion of how to make a difference in the world and live a fulfilling life.
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Remarkably unremarkable. Expected much more
- By Meredyth Jensen on 04-12-24
By: Guy Kawasaki, and others
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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The Art of the Start
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 6 hrs and 48 mins
- Unabridged
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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
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Great Content - Punishing Narration
- By Jacqueline Harris on 02-28-09
By: Guy Kawasaki
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Accidental Genius
- Using Writing to Generate Your Best Ideas, Insight and Content
- By: Mark Levy
- Narrated by: Bronson Pinchot
- Length: 4 hrs and 27 mins
- Unabridged
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When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. But what happens when we encounter problems for which such conventional thinking fails us? How do we get unstuck? For Mark Levy, the answer is freewriting....
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Great Ideas
- By Amazon Customer on 12-31-10
By: Mark Levy
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Stealing From God
- Why Atheists Need God to Make Their Case
- By: Frank Turek
- Narrated by: John McLain
- Length: 8 hrs and 28 mins
- Unabridged
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What if your best reasons to doubt God prove that He exists? In an engaging and memorable way, Stealing From God shows how many atheistic arguments, instead of disproving God, reveal that He actually exists.
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TERRIBLE NARRATOR
- By Joshua Donahue on 10-22-16
By: Frank Turek
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APE: Author, Publisher, Entrepreneur - How to Publish a Book
- By: Guy Kawasaki, Shawn Welch
- Narrated by: Lloyd Sherr
- Length: 6 hrs and 51 mins
- Unabridged
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APE's thesis is powerful yet simple: filling the roles of Author, Publisher, and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing" - that is, when writers who love their craft control the publishing process and produce high-quality books. APE is 411 minutes of step-by-step, tactical advice and practical inspiration.
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This is Self-Publishing 101 AND 102 -- a roadmap!
- By John P. DERMODY on 08-31-13
By: Guy Kawasaki, and others
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How Champions Think
- In Sports and in Life
- By: Dr. Bob Rotella
- Narrated by: Dr. Bob Rotella
- Length: 8 hrs and 12 mins
- Unabridged
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From best-selling author Bob Rotella, America's preeminent sports psychologist, a groundbreaking guide to success in all aspects of life - not just sports - from business to relationships to personal challenges of every variety.
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A good purchase.
- By H. Peterson on 04-24-19
By: Dr. Bob Rotella
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The Oracle
- The Jubilean Mysteries Unveiled
- By: Jonathan Cahn
- Narrated by: Michael Beck
- Length: 11 hrs and 54 mins
- Unabridged
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Discover the amazing secret of the ages...and the mystery of your life! The Oracle will reveal the mystery behind everything...the past, the present, current events, even what is yet to come! Open the seven doors of revelation - and prepare to be blown away! Jonathan Cahn unveils The Oracle, in which he opens up the Jubilean mysteries and a revelation so big that it lies behind everything from the rise and fall of nations and empires (even America), to the current events of our day, to the future, to end-time prophecy, and much more.
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Not the normal quality
- By Potter on 11-18-19
By: Jonathan Cahn
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Who Not How
- The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 5 hrs and 24 mins
- Unabridged
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The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.
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Valuable information - poor performance
- By LeAnn on 06-02-21
By: Dan Sullivan, and others
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So Good They Can't Ignore You
- Why Skills Trump Passion in the Quest for Work You Love
- By: Cal Newport
- Narrated by: Dave Mallow
- Length: 6 hrs and 28 mins
- Unabridged
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In this eye-opening account, Cal Newport debunks the long-held belief that "follow your passion" is good advice. Not only is the cliché flawed - preexisting passions are rare and have little to do with how most people end up loving their work - but it can also be dangerous, leading to anxiety and chronic job hopping. After making his case against passion, Newport sets out on a quest to discover the reality of how people end up loving what they do.
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Become a craftsman
- By A. Yoshida on 07-19-17
By: Cal Newport
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Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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Handful of Good Scripts
- By A. Yoshida on 05-28-18
By: Phil M. Jones
What listeners say about Enchantment
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Ken Wells
- 01-14-16
Actually pretty enchanting.
I truly enjoyed this listen more that I thought I would. I was expecting a snooty designer with Asian superiority complex. But as it turned out it was fun, inspiring, and enchanting. Good show!
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- Grant
- 01-31-12
A short book that's short on original insights.
I really admire Guy Kawasaki, but I could not offer up the fifth star for this book because too much of this book is recycled material. I've seen it or read much of it in other books. It's a worthwhile read if you are new to marketing or customer service. The term enchantment, may sound enchanting, but it's really just another way of talking about delivering positive experiences.
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3 people found this helpful
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- Dena
- 12-15-12
Excellent!
Would you listen to Enchantment again? Why?
This is a good book with specific steps and examples. It was entertaining to listen to with plenty of meat to apply to your business. Enjoy!
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- Sean
- 11-06-11
interesting
Interest look at human nature, and how we caputure attention, of people and or companies
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- Victor Brunko
- 09-12-18
A short version of another book.
Overall a good book. It has some connections to another book of the author: The Art of the Start.
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- Amazon Customer
- 11-22-16
impactful pragmatic recommendable
all those I recommended it to loved it
changed my life
great narration
engaging memorable
concrete
check it out
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- Christopher Davis
- 07-30-12
Not Kawasaki's Best
This is not Kawasaki's best. His "Selling the Dreams" has bee a huge influence on me, and while there are golden nuggets contained within this current text, it failed to capture the magic of his earlier work. The multiple narrators was more disorienting and jarring than anything else. (The author did the chapter introductions, the main narrator did most, and a second voice did stories.) A single voice would have been a more pleasant experience. Perhaps the greatest disappointment is that despite his stated goals not to limit his scope, this is really a book about high tech marketing for a start-up. The examples and the advice were often too limited, in my opinion, to that narrow context. I know that the author disagrees as he makes claims to the contrary in the text, but I think the fact that he has to claim a wider impact is telling. I know the adage is "write what you know," but Kawasaki did a better job in earlier work getting out of his comfort zone to know more to include. My work is about internal change efforts, and it is a stretch to apply what Kawasaki has here to that context. Yes, I have a cause, and I need to recruit others to it, but the techniques here are not a great set of tools for that purpose. Also, again despite Kawasaki's stated goals, the book feels like it will become dated with an empahasis on current technology. I think with more editing and craft, the ideas about using twitter, linkedin, and facebook could have been generalized to universal principles that were then explored in the context of these specific technologies.
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- Daniel Godoy
- 07-26-15
Enchantment is a great book!
2nd book by Guy that i have read and i find it worth adding to my library!
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- jen
- 10-05-17
Tips, Advice and more
Great book with tips easy to use. Narration was good with the author feathered in.
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- mikael
- 05-02-17
Excellent book by Guy Kawasaki on enchantment.
Love Guy Kawasaki's perspective on enchantment and how to become enchanting in business or employment. Great tips and every day examples.
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