![Escribir para vender. Cómo redactar para la Web [Write to Sell. How to Write for the Web] Audiolibro Por Juanjo Ramos arte de portada](https://m.media-amazon.com/images/I/51f4ng2Re3L._SL500_.jpg)
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Escribir para vender. Cómo redactar para la Web [Write to Sell. How to Write for the Web]
- Guía práctica de Copywriting [Practical Copywriting Guide]
- Narrado por: Juanjo Ramos
- Duración: 1 h y 2 m
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Resumen del Editor
Escribir para la Web difiere sustancialmente de hacerlo para soportes tradicionales. Al redactar para la Web -un ecosistema donde el usuario está sobrecargado de información- estamos obligados a captar la atención del lector desde la primera frase. Para ello tenemos que aprender a desarrollar un estilo de redacción directo, informativo y persuasivo. Este estilo de escritura persuasiva, denominado copywriting, persigue la conexión emocional con el lector para lograr un objetivo determinado. Dicho objetivo puede ser:
- Que el visitante permanezca más tiempo en tu sitio web
- Que el usuario se registre en tu sitio web
- Obtener la dirección de correo electrónico del visitante
- Que el usuario abra tu correo electrónico
- Que el usuario se suscriba a tu newsletter
- Que el usuario contrate tus servicios
- Conseguir más seguidores en las redes sociales
- Que el usuario realice una compra en tu tienda online
Las palabras adecuadas, en definitiva, te van a permitir conducir al lector hasta la realización de la acción deseada. Con la información de este libro aprenderás a utilizar las palabras adecuadas para informar, inspirar, evocar emociones y, sobre todo, provocar decisiones en tus clientes objetivo. También abordaremos los aspectos técnicos relacionados con la optimización de tus textos para los motores de búsqueda.
Please note: This audiobook is in Spanish.
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