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Gândirea paralelă
- De la gândirea socratică la gândirea lui de Bono
- Narrated by: Matei Arvunescu
- Length: 8 hrs and 41 mins
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Publisher's summary
DESPRE AUDIOBOOK.
Edward de Bono, inventatorul conceptului de "gândire laterală", a pus bazele formale ale tehnicilor de gândire creativă deliberată, fiind autoritatea numărul unu în lume în acest domeniu. Este autorul a 83 de cărți, traduse în 40 de limbi. Teoriile și planurile sale de instruire au intrat în programele școlare din numeroase țări, fiind preluate de asemenea de numeroase companii și instituții din întreaga lume.
Descoperirea eșecului gândirii tradiționale i-a permis lui Edward de Bono să inițieze o dezbatere de proporții globale despre natura și despre funcțiile gândirii și să dea naștere unei adevărate revoluții a creativității. În cărțile sale, rigiditatea sistemului tradițional de gândire, care nu face față schimbării, cedează locul gândirii paralele, singura care ține pasul cu transformările rapide ale lumii în care trăim. În orice domeniu ar fi aplicate, metodele gândirii paralele deschid noi orizonturi și un câmp al posibilităților concomitente în care sistemele multiple, ca și valorile, pot coexista. Edward de Bono eliberează gândirea, făcând-o mai cooperantă, mai flexibilă, mai creativă, mai deschisă spre acțiune și spre inovație!
DESPRE AUTOR.
Inventatorul sintagmei „gândire laterală“ (intrată demult în dicționare), autor a peste 50 de cărți traduse în majoritatea limbilor de circulație internațională, Edward De Bono (n. 19 mai 1933) este considerat un maestru al abordării creative a problemelor de orice natură. Recunoscut pe plan mondial pentru eficacitatea metodelor sale, a fost invitat să țină cursuri și conferințe în peste 50 de țări, iar ideile lui au fost și continuă să fie utilizate cu succes de multe dintre cele mai mari companii din lume, precum IBM, Canon, Samsung, Microsoft, Apple, Ericsson, Ford etc.
De Bono este liderul celui mai important program de predare a tehnicilor gândirii în școli din întreaga lume, de la cele de elită până la școli rurale din Africa de Sud și Cambodgia. Este consultat frecvent de guverne și organizații mondiale pe teme precum economia, șomajul, finanțele, educația, dreptul, sănătatea etc.
Edward de Bono s-a născut în 1933, în Malta. A obținut o diplomă în medicină la Universitatea Regală din Malta, apoi un masterat în psihologie și fiziologie la Universitatea Oxford. Are un doctorat în medicină la Universitatea Cambridge, unul în design, acordat de Institutul Regal de Tehnologie din Melbourne, și un titlu de doctor în drept la Universitatea din Dundee. A predat la Oxford, Cambridge și Harvard.
În 2005, Edward de Bono a fost nominalizat la Premiul Nobel pentru Economie. Doi ani mai târziu a făcut parte din topul Thinkers 50 Global, alături de Bill Gates, Steve Jobs și Alan Greenspan. În 2009 a fost numit ambasador UE al creativității și inovației. Revista austriacă Business People îl consideră unul dintre primii 20 de gânditori vizionari care au influențat mediul managementului.
Critic reviews
Cărţile lui Edward de Bono au devenit o evanghelie a guvernelor, a universităților, a școlilor, a corporațiilor și chiar a închisorilor de pretutindeni.
-- THE TIMES
Capacitatea lui Edward de Bono de a rezolva probleme din diferite domenii, cu ajutorul gândirii laterale, l-a transformat într-un adevărat guru, sfaturile sale fiind căutate de directorii marilor companii din întreaga lume.
-- AL JAZEERA
Dr. Edward de Bono este maestrul gândirii creative.
-- THE INDEPENDENT
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