Sample
  • Generating Buy-In

  • Mastering the Language of Leadership
  • By: Mark S. Walton
  • Narrated by: Steven Menasche
  • Length: 2 hrs and 49 mins
  • 4.5 out of 5 stars (4 ratings)

Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.
Generating Buy-In  By  cover art

Generating Buy-In

By: Mark S. Walton
Narrated by: Steven Menasche
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $12.88

Buy for $12.88

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
activate_primeday_promo_in_buybox_DT

Publisher's summary

The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a "big picture" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment.

Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to:

  • Crafting a strategic story that projects a positive future to your audience
  • Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners
  • Putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or win a Presidential election

Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!

©2004 Mark S. Walton (P)2017 Gildan Media LLC

More from the same

What listeners say about Generating Buy-In

Average customer ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    2
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.