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Großerfolg im Kleinbetrieb
- Narrated by: Hans-Peter Zimmermann
- Length: 6 hrs and 42 mins
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Großerfolg im Kleinbetrieb
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Publisher's summary
Der Ratgeberklassiker hilft dabei, BWL- und Vermarktungstheorien in Unternehmensrealität umzusetzen. Ob es nun um Werbekonzepte oder Mitarbeiterführung geht, um Verkaufsgespräche oder Qualitätsmanagement, um Investitionen oder Pressetexte. So bringt man auch mit kleinem Personalstab den eigenen Laden mit Bravour nach vorne.
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