-
Happy Customers Everywhere
- How Your Business Can Profit from the Insights of Positive Psychology
- Narrado por: Walter Dixon
- Duración: 6 h y 40 m
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
![Prime logotipo](https://m.media-amazon.com/images/G/01/Audible/Homestead/Prime_Logo_RGB.png)
Compra ahora por $20.00
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Grandes primeros Títulos
![Change by Design, Revised and Updated Audiolibro Por Tim Brown arte de portada](https://m.media-amazon.com/images/I/51b6XoiZ1QL._SL240_.jpg)
![Quantum Marketing Audiolibro Por Raja Rajamannar arte de portada](https://m.media-amazon.com/images/I/41S9dXIfAsL._SL240_.jpg)
![Talk Triggers Audiolibro Por Jay Baer, Daniel Lemin arte de portada](https://m.media-amazon.com/images/I/51V5oawK+fL._SL240_.jpg)
![Marketing Rebellion Audiolibro Por Mark Schaefer arte de portada](https://m.media-amazon.com/images/I/51Tk-s1QfxL._SL240_.jpg)
![From Impressed to Obsessed Audiolibro Por Jon Picoult arte de portada](https://m.media-amazon.com/images/I/51Ib1iqzSBL._SL240_.jpg)
![Reengineering Retail Audiolibro Por Doug Stephens arte de portada](https://m.media-amazon.com/images/I/416LNmnzKZL._SL240_.jpg)
![The Customer of the Future Audiolibro Por Blake Morgan arte de portada](https://m.media-amazon.com/images/I/31jhSF0KIpL._SL240_.jpg)
![Winning Her Business Audiolibro Por Bridget Brennan arte de portada](https://m.media-amazon.com/images/I/51crixMR2TL._SL240_.jpg)
![Jobs to Be Done Audiolibro Por Stephen Wunker, David Farber, Jessica Wattman arte de portada](https://m.media-amazon.com/images/I/61kXOBpcjSL._SL240_.jpg)
![HBR's 10 Must Reads on Strategic Marketing Audiolibro Por Harvard Business Review, Clayton M. Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld arte de portada](https://m.media-amazon.com/images/I/41rNiQE8k8L._SL240_.jpg)
![Peak Audiolibro Por Chip Conley arte de portada](https://m.media-amazon.com/images/I/51giWCs0h-L._SL240_.jpg)
![Brands and Bulls**t. Audiolibro Por Bernhard Schroeder arte de portada](https://m.media-amazon.com/images/I/51HyLQgh7DL._SL240_.jpg)
![What Customers Crave Audiolibro Por Nicholas J. Webb arte de portada](https://m.media-amazon.com/images/I/41F2VfYR35L._SL240_.jpg)
![Branding Is Sex Audiolibro Por Deb Gabor arte de portada](https://m.media-amazon.com/images/I/61S5mQ+EqDL._SL240_.jpg)
![Bigger Than This: How to Turn Any Venture into an Admired Brand Audiolibro Por Fabian Geyrhalter arte de portada](https://m.media-amazon.com/images/I/517cE0we9cL._SL240_.jpg)
![What Great Brands Do Audiolibro Por Denise Lee Yohn arte de portada](https://m.media-amazon.com/images/I/51-xoTJ5xUL._SL240_.jpg)
![Forging an Ironclad Brand Audiolibro Por Lindsay Pedersen arte de portada](https://m.media-amazon.com/images/I/51ngaiacr9L._SL240_.jpg)
![The Zappos Experience Audiolibro Por Joseph A. Michelli arte de portada](https://m.media-amazon.com/images/I/51th-NMFomL._SL240_.jpg)
![Leading the Starbucks Way Audiolibro Por Joseph A. Michelli arte de portada](https://m.media-amazon.com/images/I/51gVPPIvorL._SL240_.jpg)
![Eating the Big Fish Audiolibro Por Adam Morgan arte de portada](https://m.media-amazon.com/images/I/41bCV7jSd8L._SL240_.jpg)
![Woo, Wow, and Win Audiolibro Por Thomas A. Stewart, Patricia O'Connell arte de portada](https://m.media-amazon.com/images/I/51XiXfOEBDL._SL240_.jpg)
![Outside In Audiolibro Por Harley Manning, Kerry Bodine arte de portada](https://m.media-amazon.com/images/I/51foLT0zS7L._SL240_.jpg)
![Thinking in New Boxes Audiolibro Por Luc de Brabandere, Alan Iny arte de portada](https://m.media-amazon.com/images/I/51RQ25HPUGL._SL240_.jpg)
![X Audiolibro Por Brian Solis arte de portada](https://m.media-amazon.com/images/I/51CBEIQhTBL._SL240_.jpg)
![Iconic Advantage Audiolibro Por Soon Yu, David Birss arte de portada](https://m.media-amazon.com/images/I/51WlLEd330L._SL240_.jpg)
![Mobilized: An Insider's Guide to the Business and Future of Connected Technology Audiolibro Por SC Moatti arte de portada](https://m.media-amazon.com/images/I/51Xth-eq9FL._SL240_.jpg)
![The Human Brand Audiolibro Por Chris Malone, Susan T. Fiske arte de portada](https://m.media-amazon.com/images/I/51a0gPlQpoL._SL240_.jpg)
![The Experience Economy, Updated Edition Audiolibro Por B. Joseph Pine II, James H. Gilmore arte de portada](https://m.media-amazon.com/images/I/51-e7pSEp0L._SL240_.jpg)
![Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Audiolibro Por Tim Brown arte de portada](https://m.media-amazon.com/images/I/51ZtKXCJUAL._SL240_.jpg)
![Grow: How Ideals Power Growth and Profit at the World's Greatest Companies Audiolibro Por Jim Stengel arte de portada](https://m.media-amazon.com/images/I/41Egz1IoGfL._SL240_.jpg)
Resumen del Editor
Experiential markering guru Bernd Schmitt shows marketers and brand managers everywhere how to harness the power of customer happiness.
Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers’ needs and preferences.
Drawing on the latest research in the exploding field of positive psychology, renowned Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan:
- THE FEEL-GOOD METHOD: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulse buyer into a committed loyalist.
- THE VALUES-AND-MEANING METHOD: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life.
- THE ENGAGEMENT METHOD: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family.
Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.
Reseñas de la Crítica
Relacionado con este tema
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
-
Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
-
Peak
- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- De: Chip Conley
- Narrado por: Brian Sutherland
- Duración: 10 h y 28 m
- Versión completa
-
General
-
Narración:
-
Historia
Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
-
-
Presentation and attention to detail matter
- De Stephen Estelle en 11-05-19
De: Chip Conley
-
The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- De: Joseph A. Michelli
- Narrado por: Joseph A. Michelli, Tom Parks
- Duración: 8 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
-
-
Brand propaganda
- De MR A G ADELAAR en 05-22-15
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
-
General
-
Narración:
-
Historia
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
-
YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
-
What's Mine Is Yours
- The Rise of Collaborative Consumption
- De: Roo Rogers, Rachel Botsman
- Narrado por: Kevin Foley
- Duración: 8 h y 12 m
- Versión completa
-
General
-
Narración:
-
Historia
The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
-
-
An Important Topic
- De Roy en 11-06-10
De: Roo Rogers, y otros
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- De: Nicholas J. Webb
- Narrado por: James Foster
- Duración: 7 h y 1 m
- Versión completa
-
General
-
Narración:
-
Historia
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
-
Must read if you are looking for a way to improve your business
- De Anonymous User en 05-06-20
De: Nicholas J. Webb
-
Peak
- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- De: Chip Conley
- Narrado por: Brian Sutherland
- Duración: 10 h y 28 m
- Versión completa
-
General
-
Narración:
-
Historia
Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
-
-
Presentation and attention to detail matter
- De Stephen Estelle en 11-05-19
De: Chip Conley
-
The Zappos Experience
- 5 Principles to Inspire, Engage, and Wow
- De: Joseph A. Michelli
- Narrado por: Joseph A. Michelli, Tom Parks
- Duración: 8 h y 32 m
- Versión completa
-
General
-
Narración:
-
Historia
The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.
-
-
Brand propaganda
- De MR A G ADELAAR en 05-22-15
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- De: Stephen Wunker, David Farber, Jessica Wattman
- Narrado por: Tim Andres Pabon
- Duración: 4 h y 52 m
- Versión completa
-
General
-
Narración:
-
Historia
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
-
YouTube talks are better.
- De BizTech Readings en 12-27-16
De: Stephen Wunker, y otros
-
What's Mine Is Yours
- The Rise of Collaborative Consumption
- De: Roo Rogers, Rachel Botsman
- Narrado por: Kevin Foley
- Duración: 8 h y 12 m
- Versión completa
-
General
-
Narración:
-
Historia
The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
-
-
An Important Topic
- De Roy en 11-06-10
De: Roo Rogers, y otros
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- De: Eric Ryan, Adam Lowry, Lucas Conley
- Narrado por: Sean Pratt, Eric Ryan, Adam Lowry
- Duración: 8 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
-
Wow!!!!!
- De SPICELY ORGANIC SPICES en 03-19-17
De: Eric Ryan, y otros
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
-
General
-
Narración:
-
Historia
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
-
-
Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- De: David Butler, Linda Tischler
- Narrado por: Peter Berkrot
- Duración: 6 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
-
Great content, difficult narration
- De nicholas hork en 05-06-15
De: David Butler, y otros
-
The Innovation Secrets of Steve Jobs
- De: Carmine Gallo
- Narrado por: Sean Mangan
- Duración: 8 h y 24 m
- Versión completa
-
General
-
Narración:
-
Historia
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
-
-
awful
- De Thomas en 10-15-11
De: Carmine Gallo
-
Glimmer
- How Design Can Transform Your Life and Maybe Even the World
- De: Warren Berger
- Narrado por: Ax Norman
- Duración: 10 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live.
-
-
not for those who know about design thinking...
- De Pierre en 09-06-10
De: Warren Berger
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
-
Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
-
The Last Safe Investment
- Spending Now to Increase Your True Wealth Forever
- De: Bryan Franklin, Michael Ellsberg
- Narrado por: Tim Andres Pabon
- Duración: 7 h y 14 m
- Versión completa
-
General
-
Narración:
-
Historia
Michael Ellsberg and Bryan Franklin think you've been fed a lie: that if you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily over decades, allowing 20 to 30 years of secure, peaceful retirement. This might have been true at some point in the last century, but it is not true any longer. If you want to get ahead and enjoy a life of prosperity, the authors argue that you must invest in the most powerful source of wealth you'll ever know: your own earning power.
-
-
Great Paradigm Shift For Me...
- De Brad Spencer en 07-01-16
De: Bryan Franklin, y otros
-
Be Our Guest
- Perfecting the Art of Customer Service
- De: The Disney Institute, Theodore Kinni
- Narrado por: Barry Abrams
- Duración: 5 h y 26 m
- Versión completa
-
General
-
Narración:
-
Historia
Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service.
-
-
Too long and repetitive
- De M. Decker en 03-11-16
De: The Disney Institute, y otros
-
What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- De: John Sanei
- Narrado por: John Sanei
- Duración: 3 h y 53 m
- Versión completa
-
General
-
Narración:
-
Historia
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
-
-
Great read to kick off 2022
- De Anonymous User en 01-08-22
De: John Sanei
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- De: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrado por: LJ Ganser
- Duración: 6 h y 17 m
- Versión completa
-
General
-
Narración:
-
Historia
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
-
No accompanying PDF?
- De Amazon Customer en 06-21-19
De: Tom Chavez, y otros
-
Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
- Versión completa
-
General
-
Narración:
-
Historia
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
-
-
mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
-
General
-
Narración:
-
Historia
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
-
Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon