Honest SEO

Demystifying the Google Algorithm to Help You Get More Traffic and Revenue

By: Jason Hennessey

Narrated by: Michael Gallagher

Length: 4 hrs and 50 mins

Publisher's summary

SEO is confusing—but it doesn’t have to be

With SEO, there’s so much misinformation out there. There are also a lot of inexperienced practitioners giving not-so-great (and often not-so-honest) advice. This can be complicated, overwhelming, and expensive, leaving you feeling indecisive and not knowing where to start or who to believe.

That’s where Honest SEO, a book that’s been over 20 years in the making, comes in. Jason Hennessey—after spending decades reverse engineering the Google algorithm—shares the proven strategies he’s used to earn more than $1 billion for his clients by leveraging the power of SEO.

And you don’t have to know how to code or have a computer science degree to understand this book. With Honest SEO, you can learn the fundamentals that won’t go out of style when Google releases a new algorithm update. No matter what business you’re in, even if you don’t know where to start or what to focus on to actually get results, Honest SEO is the digital marketing blueprint written with perennial cutting-edge strategies that will increase your Google rankings, traffic, leads, and sales, all with the goal of increasing your revenue.

©2023 Jason Hennessey (P)2023 Greenleaf Book Group

Wonderful !

This is my first audiobook on SEO and am new to the field. My background is in corporate accounting.
I was FASCINATED to learn the guidelines of how webmasters should generally design their pages in conjunction with Google requirements for a great user experience. It seems that Mr. Hennessey has addressed every relevant detail for making a good website into a great one that is headed straight for the top of page one. I can honestly and whole heartedly recommend this book to any of my colleagues or friends that are interested in this vital marketing area. THANK YOU!! MS

I wasn’t looking for the right answers, I was looking for the right questions.

I am a real estate broker in Southern California. I co-own a Pilates & Barre studio with my daughter in Lawrence, Kansas. I took over my father’s business selling Supplemental Type Certificates (STCs) for Cessna 182P and 182Q airplanes when he passed away 8 years ago.

Three totally different businesses for which I have built 3 completely different websites, all with similar SEO needs.
www.TheGetzItSoldTeam.com
www.TrueBarreLawrence.com
www.STC182.com

I see the real estate business shifting away from the internet into social media. The studio seems to be a mix of both internet and social media. The STC business is completely dependent on the right SEO.

I’ve been selling homes in California for 22 years, before websites (at least I didn’t have one), before text messages, and certainly before social media. I have closed over 1,100 homes and am lucky enough to now have a business predominantly receiving repeat and referral clients.

My daughter, Taylor is going into her junior year at the University of Kansas. The studio is her dream she brought from California. Taylor is brilliant and has been successful from day one tapping into the thousands of sorority members through connections and social media. However, with all of the students now gone for the summer, it’s time (past time) to be ramping up the local adult memberships. The website is beautiful and gets tons of traffic, but like most, needs Jason’s strategies desperately.

The STC business is almost completely dependent on internet traffic for orders. My father first built his website in 2008… it was long overdue for a makeover. I just finished rebuilding it a few months ago and have already seen a huge uptick in visits and orders, but it’s not enough. In fact, after some pretty eye opening calculations, I realized we’re losing THOUSANDS of dollars a year to our partners (not competitors, because we are the ONLY source for our STC). Nonetheless, our partners are simply out SEOing us, ranking higher on Google, and in turn our sales are going through them (at a discount to us) instead of directly to us for full price. The consumer pays the same price everywhere, for the same product, our product. Yet when the order goes through one of our partners, they make part of our profit. We need to be at the top of Google. We simply can’t afford to be #3 or #4 anymore.

Jason, “You don’t know what you don’t know” might be a better title😉 This is exactly why I sought out this book. All I knew was I needed my sites to appear higher on Google (at least somewhere on page one) and stay there.
I’m going to need to read this book several more times, but at least I know now what I don’t know and have a road map to get there!

Long commercial pitch

The author is only trying to sell his services! Worst useless book ever. Run away