How to Market a Book: Third Edition

Books for Writers, Book 2

By: Joanna Penn

Narrated by: Caroline Holroyd

Do you want to sell more books and reach more readers? Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?

If you don't know much about marketing, don't worry. We all start with nothing.

I'm Joanna Penn, and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.

Now I'm a New York Times and USA Today best-selling author of thrillers and non-fiction. My books have sold over 500,000 copies in 83 countries, and I'm an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing.

Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers.

How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.

There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.

It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet.

©2017 Joanna Penn (P)2017 Joanna Penn

Aspired Bookmarketer

What did you love best about How to Market a Book: Third Edition?

The structure was awesome!

What did you like best about this story?

The book was nicely action-oriented.

What does Caroline Holroyd bring to the story that you wouldn’t experience if you just read the book?

Her narration made the book more exciting!

Was this a book you wanted to listen to all in one sitting?

Yes, though I plan to go through it again, and take action on many of the steps if possible.

Any additional comments?

The book was a good length. It was like a complete course.

Great Information

There was A LOT of information in this book. I’d recommend reading through it to get a feel for the writing market.

Top notch advice from an experienced author.

Great book, great author, plesant voice to listen to. An expert in her field. I will continue to look for great book selling advice from Joanna Penn. Thanks Joanna!
Derek Shawn "new kindle author"

Over selling of the products.

I liked the content and tips but the constant selling of her other services and books kind of ruin the whole experience.

Good basic review

Although a little dated, and a lot ofself-promotion, still useful information for the new self published author.

Very informative step-by-step giuide

The tips and advice offers here make for a great and highly accessible audio book. It’s long enough to get the main points across but short enough to maintain your interest. I am writing my second book now and will come back to this book again for a refresh before I launch. Thanks for writing this, Joanna!

A helpful, encouraging guide

This is more helpful marketing advice than I’ve seen elsewhere, which usually assumes you already have fans, a backlist, and an email list. Joanna Penn also has advice for those just starting out (which is: Here’s what you can do, but remember you’re starting from 0. Don’t expect to sell many copies at first. We all start at 0.)

That may seem discouraging, but it’s actually encouraging to me. When marketing mentors talk about how easy it is, just follow such-and-such exact formula, all I can think is, “Maybe that worked for you. Maybe it works if you’re already well known!” I’m pretty leery of formulas and big promises anyway. But when a big name reminds me that we all start at 0, it really takes the pressure off!

Fantastic!

Very informative, helpful and motivating! This filled in a lot of the blanks I had and has pushed me to the next step to publishing my book.

Awesome audiobook

This is my first audiobook listening pusuit, and I really enjoyed the narration, content, and voice. Thanks Johanna Penn for such good work. I recommend the audiobook to all those who wish be an author entreprenuer.

So much to learn! So much to do!

I’d better get busy. First I do need to finish my book! (Ha) Please keep it in mind. Some day...
“Original Thought”(copyright)
by Jackman McCoy.
Cheers! JM