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In the Plex
- How Google Thinks, Works, and Shapes Our Lives
- Narrated by: L. J. Ganser
- Length: 19 hrs and 45 mins
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Publisher's summary
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works.
While they were still students at Stanford, Google co-founders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google's earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow (until Google's IPO, nobody other than Google management had any idea how lucrative the company's ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more.
The key to Google's success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After it's unapologetically elitist approach to hiring, Google pampers its engineers with free food and dry cleaning, on-site doctors and masseuses, and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire.
But has Google lost its innovative edge? It stumbled badly in China. And now, with its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be "evil" still compete?
No other book has turned Google inside out as Levy does with In the Plex.
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Don't be evil. That's Google's official motto. But what's really going on behind that simple little search box? Wired's Steven Levy guides us through a history of the rise of the internet, the development of complicated search algorithms, and, in many ways, a who's who of Silicon Valley — all beautifully narrated by L.J. Ganser.
What started as two geeks obsessed with improving internet search engines rapidly ballooned into a company eager to gobble up other useful startups (Keyhole Inc., YouTube, Picassa) as well as larger, more obviously valuable companies (most notably the marketing goliath, DoubleClick). Google's strategy has also been a game-changer in regards to the way we use data and cloud computing. Thanks to its highly lucrative AdWords and AdSense programs, the company exploded the way people think about the internet and the way people think about making money on the internet.
In the Plex gives listeners a real idea of what it's like to exist within the company's quirky culture. And Ganser knows when to keep it serious, but that doesn't stop him from adding just the right amount of snark to the “like” and “um”-ridden quotations from various engineer types. This edition also includes a fascinating interview between the author and early hire Marissa Mayer, the youngest woman to ever make Fortune's "50 Most Powerful Women in Business" list.
Levy dedicates a large section of the book to Google's controversial actions in China, the ultimate test of the company's “don't be evil” philosophy. Here, In the Plex takes an unexpected turn from company profile to a technology coming-of-age story for notorious “founder kids” Larry Page and Sergey Brin. How does “don't be evil” play out in a real world that is sometimes, well, evil? Results are mixed.
In addition to China, Levy touches on some of Google's failures, flubs, and flops, like the company's book scanning project and its development of Google Wave and Google Buzz. However, he seems to miss the point when he makes excuses for their inability to compete in the social space. It seems particularly obvious why a corporation completely run by data-obsessed engineers would have trouble making inroads in the world of social media, which is by nature more organic and subtle.
From the early days as a gonzo-style startup to the massive corporate giant that has quickly integrated itself into almost everything we do, this is an essential history of Google. —Gina Pensiero
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- Narrated by: Christine Marshall
- Length: 6 hrs and 22 mins
- Unabridged
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No Better Time tells of a young, driven mathematical genius who wrote a set of algorithms that would create a faster, better Internet. It's the story of a beautiful friendship between a loud, irreverent student and his soft-spoken MIT professor, of a husband and father who spent years struggling to make ends meet only to become a billionaire almost overnight with the success of Akamai Technologies, the Internet content delivery network he cofounded with his mentor.
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An Overlooked Hero of 9-11
- By Jean on 05-27-16
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The Starfish and the Spider
- The Unstoppable Power of Leaderless Organizations
- By: Ori Brafman, Rod Beckstrom
- Narrated by: Sean Pratt
- Length: 5 hrs and 32 mins
- Unabridged
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Overall
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Performance
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Story
If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
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Centralized and decentralized models
- By Chan Meng on 12-07-07
By: Ori Brafman, and others
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What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
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The World Is Flat
- Further Updated and Expanded
- By: Thomas L. Friedman
- Narrated by: Oliver Wyman
- Length: 27 hrs and 15 mins
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Overall
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When scholars write the history of the world twenty years from now, what will they say was the most crucial development in the first few years of the twenty-first century? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations?
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If you like cliches...
- By Jonathan Shultz on 09-08-07
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Where Wizards Stay Up Late
- The Origins of the Internet
- By: Katie Hafner, Matthew Lyon
- Narrated by: Mark Douglas Nelson
- Length: 10 hrs and 19 mins
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Twenty-five years ago, it didn't exist. Today, 20 million people worldwide are surfing the Net. Where Wizards Stay Up Late is the exciting story of the pioneers responsible for creating the most talked about, most influential, and most far-reaching communications breakthrough since the invention of the telephone. In the 1960s, when computers where regarded as mere giant calculators, J.C.R. Licklider at MIT saw them as the ultimate communications devices.
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Absolutely fascinating and we'll researched
- By Elsa Braun on 10-01-16
By: Katie Hafner, and others
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Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- By: Sara Wachter-Boettcher
- Narrated by: Andrea Emmes
- Length: 5 hrs and 42 mins
- Unabridged
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Overall
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Story
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
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Pretty good but not complete
- By Casey on 10-29-17
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The Friendly Orange Glow
- The Untold Story of the PLATO System and the Dawn of Cyberculture
- By: Brian Dear
- Narrated by: George Newbern
- Length: 21 hrs and 6 mins
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At a time when Steve Jobs was only a teenager and Mark Zuckerberg wasn't even born, a group of visionary engineers and designers - some of them only high school students - in the late 1960s and 1970s created a computer system called PLATO, which was not only years but light-years ahead in experimenting with how people would learn, engage, communicate, and play through connected computers.
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Memory lane for the cyberist.
- By Robert C. Hickcox on 08-08-18
By: Brian Dear
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You Only Have to Be Right Once
- The Unprecedented Rise of the Instant Tech Billionaires
- By: Randall Lane
- Narrated by: Walter Dixon
- Length: 5 hrs and 36 mins
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Over the last three years, Forbes has published in depth profiles of this new batch of billionaires, including the founders of Spotify, Dropbox, Tumblr, and Twitter. Now, in a compilation introduced and updated by Forbes editor Randall Lane, fans and critics alike will get a comprehensive look at who these super-entrepreneurs are and what they say about their own success and their plans for the future.
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Awesome book!
- By Jamal Love on 06-17-15
By: Randall Lane
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
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Overall
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Story
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Machine, Platform, Crowd
- Harnessing Our Digital Future
- By: Erik Brynjolfsson, Andrew McAfee
- Narrated by: Jeff Cummings
- Length: 10 hrs and 57 mins
- Unabridged
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Overall
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Performance
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Story
In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
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Both How AND Why for Techies
- By Dan Collins on 08-11-17
By: Erik Brynjolfsson, and others
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- By: Mike Hoefflinger
- Narrated by: Nicholas Techosky
- Length: 7 hrs and 45 mins
- Unabridged
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Overall
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Performance
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Story
Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- By Anonymous User on 10-07-18
By: Mike Hoefflinger
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
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Overall
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Performance
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Story
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
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Alibaba's World
- How a Remarkable Chinese Company Is Changing the Face of Global Business
- By: Porter Erisman
- Narrated by: George Newbern
- Length: 6 hrs and 5 mins
- Unabridged
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Overall
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Performance
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In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
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Not bad
- By Daniel on 09-12-15
By: Porter Erisman
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What listeners say about In the Plex
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Nancy Crawfurd
- 03-31-14
Important book on an important company
No one can argue either the phenomenal success of Google, or the fact that it's a little weird. This book gets you behind the scenes to explain how Google became so important to our lives, and to expose a little dirty laundry. Great read!
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- Michelle
- 02-24-13
I want in the plex!
I loved this book for the content. I have learned so much about the internet in general, and how clever the Googlers really are. And principled - who does that these days in business? They deserve every bit of their success.
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- Rodger
- 08-02-15
Very in-depth
this is an incredibly detailed description of what Google does and how they do it.
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- Tim
- 09-07-11
Tweaking the wheel
In the Ples (Google) book is not a thrilling book, like a novel, but more like a information book about Google. The first half of the book is pretty dull. How Google got started, the founders, etc. It made me want to go to sleep for the first 5-6 hours because there has been so much coverage on this already, that the book is more like a re run of the same story. It doesn't gets interesting until after the background noise.
The book does a good job at going over each products that Google has to offer and how they manifested in what they have now like, Google 411 for voice recognition, maps, gmail and so on. The most interesting parts in the book is Google's relation to China and how they kept their principles. Also, the infrastructure on their server farms, how server farms works and redundant backups by using sub par disk drives and other cut backs, but because of their engineering and programming, cutting corners actually made the server farms run more efficiently from others. .
I've also read "What would Google do" by Jeff Jarvis and other books on this topic, but they are all commentaries and personal opinions.
Almost 20 hours for "In The Plex" is justify because of its content and level of detail and explanation and the hard facts.
I hope the author will write another issue of this book in 10 years on what else Google achieve and fail to do.
Google is just tweaking the wheel to roll faster.
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- Richard
- 03-25-13
An impressive insight into an impressive company
A well researched and excellent perspective on the thinking driving a company and technology that is and will shape our world. I thought I was aware of google, but realize I saw only some of the surface of the water. But the deeper dive into not just what its done, but what was and is possible makes for a fascinating understanding of this remarkable technology and how it can, and most likely will be used...and a sobering reflection on the challenging societal questions of whether we're comfortable with going there.
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- Shawn McCarthy
- 04-30-17
Good insight to a great company
I loved the how the story focused on the constant struggle of maintaining the core values while growing to huge numbers.
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- Mommy
- 05-03-21
Great early history
Having read “In the Plex” as an outsider and again as an employee, Mr Levy does a fantastic job chronicling Google’s story from inception to the passing of the C.E.O torch from Eric Schmidt to Larry Page.
I originally bought this book a few months after it was published, when I started interviewing for a job at Google. I knew of Google and used some of their products, but working there was never on my radar, and I wanted to understand the company better.
I wasn’t at Google for any of the events covered in the book, but none of the first (or second, or third) hand accounts I’ve heard in my years with the company have contradicted Mr. Levy.
Overall, the book paints Google in a positive light, but Mr. Levy doesn’t shy away from criticism. The author maintains the tone of a seasoned, unbiased, journalist throughout.
The company has changed significantly (both internally and externally) since the publication of this book. However, I still consider “In the Plex” the best single resource for understanding how Google, as a company and the individual employees at large, thinks and works.
My only criticism of "In the Plex" comes from insight as a Google employee. Mr. Levy only scratches the surface of how central the user, their needs, and their feedback are to the day-in, day-out work at every level. For example, the APM trip is characterized as the bright young minds going on a spring break-like world tour. It is, to be sure, but almost every second is focused on truly understanding the people in the communities they visit. With only a rare exception, Googlers care deeply about making products that help people. I’m not writing this to promote Google or it’s products, or to claim it's employees are anything other than human beings. I only add it in my review here because it’s one of the primary reasons people join the company and a fundamental driver of life on the inside, and I didn't think that came through in the book.
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- Justin & Lindsay
- 11-07-18
Good book on the history but way to long
book was good but book goes into great detail about China and such which you can skip
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- M
- 12-21-19
Great listen
I have a new found appreciation for Google and the work it has done and continues to do.
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- Kindle Customer
- 04-23-18
Facts, you're not entittled to have your own
What other book might you compare In the Plex to and why?
Business books, business story books are a dime a docen. From classics like Ron Chernow Titan, to newer books like Alibaba by Duncan Clark, it seems that great lessons can be taught from almost all businesses. But really great business lessons, not so much. In that cense the book structure and content is pretty much like most business books out there, but that is why it is an important read. Google has shaped our history and it will probably continue to do so. Understanding why this company came to be, is important for general knowledge, and also cool facts... that are not you're own!
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