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L'Essentiel pour convaincre
- Narrated by: François Hatt
- Length: 5 hrs and 25 mins
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L'Essentiel pour convaincre
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Publisher's summary
Découvrez toutes les techniques efficaces pour étendre votre influence, utiliser votre force de persuasion, et emporter l'adhésion. Prendre des décisions, c'est indispensable et c'est le lot quotidien des cadres, managers ou directeurs. Mais encore faut-il que la mise en œuvre suive ! Pour mettre toutes les chances de votre côté, la Harvard Business Review vous propose son Essentiel pour convaincre, qui vous donnera les clés afin de gérer pouvoir, influence et persuasion au sein d'une organisation. Ce condensé de savoir managérial, fruit du travail de Kathleen K. Reardon et Richard Luecke, vous permettra de développer les compétences nécessaires afin de convaincre vos auditeurs, quels qu'ils soient : exploiter les différentes sources de pouvoir, asseoir sa crédibilité, remporter l'adhésion... sont autant de compétences que vous développerez à l'écoute de ce guide concret et opérationnel.
Ce livre audio fait partie de la collection Les Références de la HBR, qui vous permet de renforcer votre savoir-être et votre savoir-faire professionnels grâce la méthodologie des experts de la prestigieuse Harvard Business School. Harvard Business Review, marque d'exception dans le domaine du management, est une véritable référence pour les cadres et les dirigeants dans la gestion de leurs principales problématiques.
Les plus grands spécialistes mondiaux du leadership, de la stratégie, du marketing et de l'innovation se sont donné rendez-vous dans cette collection exceptionnelle de livres audio, clairs et vivants. Grâce à eux, vous aurez bientôt toutes les cartes en main pour rencontrer le succès professionnel, travailler avec sérénité, et toujours agir avec un temps d'avance.
Table des matières :
- L'importance du pouvoir ;
- Les sources du pouvoir ;
- L'influence ;
- Stratégies d'influence ;
- Convaincre ;
- Faire une présentation percutante ;
- Pouvoir, influence, persuasion : quid de l'éthique ?
Kathleen K. Reardon est professeur de management et des organisations à l'université de Caroline du Sud. C'est une autorité sur les questions de persuasion, négociation, et efficacité professionnelle.
Richard Luecke est titulaire d'un MBA de l'université de Saint Thomas (Etats-Unis). Il a écrit plus de 30 ouvrages et divers articles pour la Harvard Business Essential.
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