Lean Startup
Adoptez l'innovation continue
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Lean Startup
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Narrado por:
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Bertrand Maudet
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De:
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Eric Ries
Acerca de esta escucha
Un livre audio culte dans le monde des entrepreneurs ! Â
En appliquant les grands principes du lean management au développement de nouveaux produits, Eric Ries a mis au point une méthode qui change radicalement la donne pour tous ceux qui souhaitent créer une entreprise ou développer un nouveau projet: le Lean Startup. Cette approche révolutionnaire permet en effet d'adapter constamment son offre mais aussi son entreprise aux évolutions du marché, en suivant le principe de l'innovation continue.
Dans cet ouvrage, Eric Ries expose sa méthodologie et l'illustre de nombreux exemples d'entreprises qui ont su encourager la créativité et sortir des sentiers battus en s'adaptant aux besoins de leurs clients, pour faire ainsi évoluer leur business model d'origine : Groupon, Zappos, Dropbox, Intuit...
La méthode lean-startup qui se déduit d'une approche pragmatique mise sur deux certitudes: la première est que le créateur d'entreprise connait mal le client, alors il convient de procéder par étape pragmatique, d'optimiser sans cesse et d'industrialiser au fur et à mesure et non pas d'emblée pour répondre à un besoin qui se dévoile au fur et à mesure d'un processus. La deuxième est qu'il va commettre des erreurs tout au long du processus et qu'il convient de reconnaître et d'apprendre de ses errements pour réorienter son projet.
La difficulté pour l'auteur est de repérer à quel moment il convient de persister et quand il faut pivoter. Pivoter est cet art essentiel qui consiste à préciser l'intention de départ et le réel service qu'apporte l'innovation en fonction des réactions des clients. Lean Startup est un remarquable guide pratique d'innovation pour améliorer les chances de succès de tout nouveau projet, à l'usage des grandes entreprises comme des plus petites. C'est également un mode d'emploi du travail collaboratif et du management créatif. En ces temps d'hyper-compétition mondiale, c'est donc un livre indispensable !
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Lorsque vous achetez ce titre, le fichier PDF qui l'accompagne sera disponible dans votre confirmation d'achat envoyée par mail ainsi que dans votre bibliothèque, depuis votre ordinateur.
>> Ce livre audio en version intégrale vous est proposé en exclusivité par Audible et est uniquement disponible en téléchargement.Â
©2011 Eric Ries. Traduit de l'anglais par Pearson France (P)2017 Creative Job LLCLos oyentes también disfrutaron...
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