Mastering Color: Developing Your Use of Color in Graphic Design & Graphic Arts

By: Ben Gothard, Jacob Weaver

Narrated by: Virtual Voice

Recognizing, understanding and mastering the use of color in graphic design & graphic arts will set you apart from a crowded world and help you gain the attention of the audience you seek to capture. Regardless of whether you are a business owner, graphic designer, freelancer, author, graphic artist or photographer, this resource will help you develop fundamental mastery of the use of color. Why is this so important? Imagine seeing the world in black and white. There would be no emotion, no feeling, and life would be devoid of the beautiful vibrance that we enjoy. A strong use of color gives you technicolor in a world of gray. It invites the beholder into your world, and entices him or her to join you on a journey. Graphic design in the modern world is both an art and a science, and this resource is intended to help you grasp the fundamentals of both. Who could possibly be up to the task of sharing this critical wisdom? The real genius behind this work is Jacob Weaver, a branding and graphic design expert, serial entrepreneur and author who is the CEO & Co-Founder of Private Label Supplements™. Jacob graduated from Oklahoma Christian University with a Bachelor of Arts in Advertising Design. He then went on to become a partner and lead designer of a marketing agency in Oklahoma, where he did work with prestigious clients, including Fortune 100 companies. From there he launched Private Label Supplements™ with another partner in Oklahoma, spearheading all of the design work and branding efforts for the world renown business. The co-conspirator of this piece is Ben Gothard, a marketing pioneer, serial entrepreneur, author and podcaster who is the Founder & Host of Project EGG. Ben built his first company at the age of 20 years old in the marketing space, and has been featured or published in various online mediums, including The Huffington Post, Louisiana State University, Amazon, Barnes & Noble, Apple Store, Google Play, iTunes, and Spotify. These two have come together to put together this resource for you in an effort to guide you on a journey towards mastering the use of color in graphic design & graphics arts. What specifically will you learn? Curriculum to Cover: - Why is graphic design so important? - The role of color in graphic design - How to use color effectively in graphic design - Tools to use to accomplish mastery Your ability to express your innermost creativity through color is only one step away. This is your invitation to elevate your creativity. What are you waiting for?