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Megatrend - Crowdfunding
- Narrated by: Florian Wolny
- Length: 1 hr and 48 mins
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Megatrend - Crowdfunding
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Publisher's summary
Seit Ewigkeiten sammeln Menschen Kapital, um Projekte zu unterstützen, die ihnen wichtig sind. Insbesondere Spenden für humanitäre Projekte oder Startup Ideen, die das zusammen leben verbessern, waren gefragt. Beim Crowdfunding geht es um die finanzielle Unterstützung zur Verwirklichung einer Idee. So neu ist das Prinzip des Crowdfunding gar nicht, nur die Art ist dank heutiger Möglichkeiten komplett neu. Das Internet-Zeitalter hat vieles verändert und bietet auch hinsichtlich des Crowdfundings enorme Chancen.
Auch wenn Crowdfunding heute viele verschiedene Ausprägungen und Finanzierungsformen annehmen kann ist der Grundgedanke jedes Crowdfunding-Projektes doch immer der gleiche: Unternehmen, soziale Einrichtungen oder einzelne Personen verfügen über einen konkreten Finanzierungsbedarf, welcher über das "Sammeln" vieler kleinerer Geldbeträge von den unterschiedlichsten Personen effizient und online eingeholt wird.
Nicht ohne Grund scheitern viele Projekte, der Aufwand ist groß und die Motivation sollte umso größer sein. Zudem werden viele identische Fehler wiederholt. Dieses Hörbuch soll Sie auf Ihre erste Kampagne vorbereiten und dafür sorgen, dass Sie von bestimmten Fehlern gar keinen Gebrauch machen. Mit vielen Beispielen aus der Praxis beschreibt der Autor, wie Crowdfunding für Startups funktioniert und worauf es zu achten gilt.
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