Modernes Lead Management nach der Wasserloch-Strategie
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Modernes Lead Management nach der Wasserloch-Strategie
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Narrated by:
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Martin Falk
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By:
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Norbert Schuster
About this listen
- sich Marketing und Vertrieb auf diese Situation einstellen und effizienter zusammen arbeiten, um die Ziele Ihres Unternehmens zu erreichen. (Marketing/Vertriebs-Alignment),
- Sie Ihre Wunschkunden mit der Buyer-Persona Methode profilieren und ihre Customer Journey definieren,
- Sie relevante Inhalte für Ihre Wunschkunden erstellen und distribuieren (Content-Marketing),
- Sie mit der Wasserloch-Strategie® ihre Marktpräsenz optimieren und mehr, qualifizierte Interessenten (Leads) generieren. (Leadgenerierung),
- Sie Ihre Leads mit Content-Marketing und Lead-Nurturing bis zur Vertriebsreife entwickeln,
- Sie Interessenten qualifizieren (Lead-Scoring) und die Übergabe vom Marketing an den Vertrieb und das CRM System gestalten (Lead-Routing),
- Sie mess- und skalierbar zur Erreichung der Untenehmensziele beitragen,
- Sie das Potenzial der Digitalisierung im Marketing und Vertrieb nutzen (Marketing 4.0 / Sales 4.0 / Digital Selling), um Ihren Vertriebserfolg zu steigern,
- Sie letztendlich mehr Aufträge und Umsatz generieren Hören Sie dieses Hörbuch, weil es Ihren Erfolg im Marketing und Vertrieb steigert.
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