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Os pilares de uma comunicação eficaz [The Pillars of Effective Communication]
- Narrated by: Maytê Carvalho
- Length: 1 hr and 40 mins
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Os pilares de uma comunicação eficaz [The Pillars of Effective Communication]
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Publisher's summary
Descubra o poder das palavras para alcançar seus objetivos pessoais e profissionais neste curso dinâmico. Explore exercícios e frameworks práticos para expressar-se com autenticidade. Este programa oferece um roteiro completo para desenvolver sua habilidade retórica, capacitando-o a se posicionar com confiança e precisão em seus relacionamentos e no ambiente de trabalho. Desde líderes políticos a influenciadores digitais que impactam multidões online, quem domina a arte da comunicação tem o poder de moldar seu próprio destino e da comunidade ao seu redor. Em um mundo repleto de opiniões superficiais, aprenda a defender seu ponto de vista de forma lógica e persuasiva, com protagonismo em sua vida pessoal e profissional.
Aula 1 | A arte de falar bem: Retórica (~30 min)
A retórica aristotélica oferece uma estrutura para a construção de discursos persuasivos, enfatizando não apenas a lógica dos argumentos, mas também a importância da ética e da conexão emocional com a audiência para alcançar a persuasão eficaz. Ethos, pathos e logos na construção de um discurso.
Aula 2 | Como encontrar sua voz: roda da voz - framework (~30 min)
Sob a luz do dramatismo, entenderemos como moldar o discurso de acordo com cada audiência e contexto.
Aula 3 | Como dar e receber feedbacks sem ruídos: comunicação não violenta (~30 min)
A partir da obra de Marshall Rosenberg e do framework da Comunicação não violenta aprenderemos como se expressar com clareza e assertividade em contextos de feedback profissional.
Aula 4 | Como ser convincente—semiótica greimasiana (~30 min)
O sóciossemioticista Greimas estruturou quatro regimes de sentido para o fazer persuasivo: provocação, intimidação, sedução e tentação. Nesta aula abordaremos como usá-los de maneira estratégica no discurso.
Maytê Carvalho é professora na ESPM, no MBA da PUC-RS e na Casa do Saber.
Mestre em comunicação e semiótica pela PUC-SP, é escritora best-seller de “Persuasão: Como utilizar a retórica e a comunicação persuasiva na sua vida pessoal e profissional” e “Ouse Argumentar”, pela editora Planeta. Fellow researcher no Instituto de Tecnologia e Inovação da Berkeley Global Society. Foi diretora de estratégia de negócios na TBWA Los Angeles e atualmente é chief growth officer na Cubo, em Nova York.
Please note: This audiobook is in Brazilian Portuguese.
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