• #PPCChat Roundup - Behind the Scenes of Paid Search

  • By: TheMarketingAnu
  • Podcast

#PPCChat Roundup - Behind the Scenes of Paid Search By cover art

#PPCChat Roundup - Behind the Scenes of Paid Search

By: TheMarketingAnu
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  • Summary

  • The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com
    TheMarketingAnu
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Episodes
  • EP292 - Handling Being Micromanaged in PPC

    EP292 - Handling Being Micromanaged in PPC
    Jul 10 2024

    #ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


    Q1 Have you ever been micromanaged in your PPC work?


    Q2 What are the most annoying or frustrating ways in which you’ve been micromanaged in your PPC work?


    Q3 Do you have anything in your prospecting process that helps you screen for potential micromanagers??


    Q4 How do you handle or manage it when you're being micromanaged in your PPC work?


    Thank you for listening!


    Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
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    27 mins
  • EP291 - Getting KPIs Right

    EP291 - Getting KPIs Right
    Jul 3 2024

    #ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


    Q1 What are the KPIs that you are most often asked to track?


    Q2 What are the KPIs that you are most often asked to optimize toward?


    Q3 What KPI(s) do you think are the most important to track and/or optimize toward and why?


    Q4 What KPI do you think is the most misunderstood by either PPCers and/or clients/stakeholders? Why do you think it is misunderstood?


    Q5 What KPI would you like to see go away forever, never to be spoken of again and why?


    Thank you for listening!

    Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
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    18 mins
  • EP290 - Bidding on Brand Terms

    EP290 - Bidding on Brand Terms
    Jun 26 2024

    #ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


    Q1: What are your general thoughts on bidding on brand terms in search?


    Q2: Are there any situations or circumstances when you think it is an absolute MUST to bid on brand terms?


    Q3: Are there any situations or circumstances when you think it is an absolute must to NOT bid on brand terms?


    Q4. What do you think is the most misunderstood aspect of bidding or not bidding on brand terms for PPCers?


    Q5. What do you wish clients or stakeholders understood better about bidding on brand terms?


    Thank you for listening!

    Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup
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    24 mins
Economics
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