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サニーサイドアップの手とり足とりPR ーー大手PR会社で実際に使われている実践マニュアル
- Narrado por: 植木 敦史
- Duración: 4 h y 40 m
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サニーサイドアップの手とり足とりPR ーー大手PR会社で実際に使われている実践マニュアル
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Resumen del Editor
・企業の広報部門にいる、あるいは社内で「ひとり広報」としてがんばっている
・PRや広報の部署に配属されたばかり
・PRの全体像をざっくりつかみたい
・再度、PRに関して学び直したいと思っている
そんなあなたのために、国内トップクラスのPR会社が実際に使っている社内マニュアルを、一冊にまとめました。
▼前知識がなくてもさらりと読めてPR思考が身につく、「PRの教科書」の新定番
PR会社として30年以上の実績を持つサニーサイドアップ。
企業や団体はもとより、国家プロジェクトのPRまでを担当し、スポーツマネジメントの世界でも中田英寿や北島康介など世界的な選手のマネジメントを手掛けてきました。
ロンドン五輪では日本選手団の広報を務めるなど、国内外で広く事業を行い、2017年には「GLOBAL TOP 250 PR AGENCY RANKING」で19位に選出され、いまも成長を続けています。
本書は、A4サイズで300枚近くに及ぶ同社の緻密な業務マニュアルをまとめた、まさに「PR・プロモーション・マーケティングの座右の基本書」というべき一冊。
内容としても、「パブリシティの獲得」など、オーソドックスなPR活動やメディアプロモートの基本的な知識だけにとどまりません。 PRに必要な基本的な考え方から、デジタルマーケティング、フィールドマーケティングなど多様な手法それぞれについて、現場のノウハウをわかりやすく、具体的に解説しています。
・まずはひと通り仕事を覚えたい
・いまのやり方で合っているの?
・「ひとり広報」なので知識に不安が……
そうした方々にも、いまや広い範囲に及ぶ「PRの全体像」を一冊でつかんでいただける本書。
ぜひあなたのお仕事にお役立てください!
▼本書の内容(目次)
第1章PRで本当に大事なポイントとは?
第2章「手法としてのPR」の原理原則
第3章「プランニング」の原理原則
第4章「メディアプロモート」の原理原則
第5章「リアルプロモーション」の原理原則
第6章「デジタルマーケティング」の原理原則
巻末資料 お役立ちTIPS集
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