Perception
Take Charge of How Others View Your Brand, Become Irresistible, and Make a Bigger Impact
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Prime members: New to Audible?Get 2 free audiobooks during trial.
Perception
Buy for $9.35
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Dan Culhane
About this listen
Sure, being the best sounds great. But simply being the best is no longer enough to position you at the front of the pack. You also need to be perceived as being the best.
And that's why Perception is so important.
With this book, authors Franziska Iseli and Christo Hall show you how to harness the power of perception to achieve success - whether you are leading a small business, trying to climb the career ladder, or simply working to achieve greater success in relationships and improve your personal life.
Perception is a book about how to do marketing right for small businesses and solo-entrepreneurs by focusing on what makes you stand out. Rather than pushing business owners to spend more money on brochures or advertising or marketing campaigns, Perception will teach you how your prospects think and make buying decisions. You must master how customers and prospects perceive you and your business because it doesn't matter how many flyers you print or how much you spend on ads if your message doesn't fit. If the perception you are generating doesn't resonate with your prospects and reflect the true value you offer, no one will buy from you (and you'll waste a lot of money on advertising that doesn't work).
The approach we take is first and foremost to get crystal clear on how you want to be perceived by your ideal customers and prospects. You sure don't want your competitors or anyone else to be defining how you are perceived (anyone remember the Pepsi - Coca Cola challenge?). And, even worse, you don't want your prospects to have no perception of you at all!
Perception teaches you to take charge: to define and then create the perception of you or your business that will lead you to the lasting success you desire.
Perception is for small business owners and entrepreneurs who want to grow quickly by creating a clear, authentic message and brand strategy.
©2016 Christo Hall and Franziska Iseli (P)2016 Christo Hall and Franziska IseliListeners also enjoyed...
-
#AskGaryVee
- One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Jack Welch, Dave Ramsey
- Length: 11 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,104
-
Performance5 out of 5 stars 5,527
-
Story4.5 out of 5 stars 5,484
Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.
-
5 out of 5 stars
-
Did any of the 1 stars actually listen to the book?!?
- By Eric on 07-15-16
By: Gary Vaynerchuk
-
All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 74
-
Performance4.5 out of 5 stars 68
-
Story4.5 out of 5 stars 68
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
-
5 out of 5 stars
-
Outstanding
- By Lance Lawshe on 06-27-24
By: Mike Michalowicz
-
Delivering Happiness
- A Path to Profits, Passion, and Purpose
- By: Tony Hsieh
- Narrated by: Tony Hsieh
- Length: 8 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 8,116
-
Performance4.5 out of 5 stars 6,395
-
Story4.5 out of 5 stars 6,407
In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.
-
1 out of 5 stars
-
Delivering Spin
- By Marc L. Mintz on 08-06-10
By: Tony Hsieh
-
The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- By: Daymond John, Daniel Paisner
- Narrated by: Daymond John, Sway Calloway
- Length: 8 hrs and 44 mins
- Unabridged
-
Overall4.5 out of 5 stars 5,371
-
Performance4.5 out of 5 stars 4,768
-
Story4.5 out of 5 stars 4,747
Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.
-
5 out of 5 stars
-
Great book for those who need inspiration.
- By ddsharper on 10-28-16
By: Daymond John, and others
-
Console Wars
- Sega, Nintendo, and the Battle That Defined a Generation
- By: Blake J. Harris
- Narrated by: Fred Berman
- Length: 20 hrs and 41 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,519
-
Performance4.5 out of 5 stars 4,134
-
Story4.5 out of 5 stars 4,127
A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry. In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles.
-
4 out of 5 stars
-
Was hoping for so much more...
- By Rob G. on 11-17-14
By: Blake J. Harris
-
The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- By: Matthew Pollard
- Narrated by: Jamie Jackson
- Length: 4 hrs and 57 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,279
-
Performance4.5 out of 5 stars 1,101
-
Story4.5 out of 5 stars 1,099
Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.
-
5 out of 5 stars
-
I Am Sold..!
- By @K_Speckmann on 01-05-18
By: Matthew Pollard
-
#AskGaryVee
- One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk, Jack Welch, Dave Ramsey
- Length: 11 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,104
-
Performance5 out of 5 stars 5,527
-
Story4.5 out of 5 stars 5,484
Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.
-
5 out of 5 stars
-
Did any of the 1 stars actually listen to the book?!?
- By Eric on 07-15-16
By: Gary Vaynerchuk
-
All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 74
-
Performance4.5 out of 5 stars 68
-
Story4.5 out of 5 stars 68
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
-
5 out of 5 stars
-
Outstanding
- By Lance Lawshe on 06-27-24
By: Mike Michalowicz
-
Delivering Happiness
- A Path to Profits, Passion, and Purpose
- By: Tony Hsieh
- Narrated by: Tony Hsieh
- Length: 8 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 8,116
-
Performance4.5 out of 5 stars 6,395
-
Story4.5 out of 5 stars 6,407
In this, his first audiobook, Tony Hsieh - the widely admired CEO of Zappos, the online shoe retailer -explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors, and backers. Using anecdotes and stories from his own life experiences, and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success.
-
1 out of 5 stars
-
Delivering Spin
- By Marc L. Mintz on 08-06-10
By: Tony Hsieh
-
The Power of Broke
- How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
- By: Daymond John, Daniel Paisner
- Narrated by: Daymond John, Sway Calloway
- Length: 8 hrs and 44 mins
- Unabridged
-
Overall4.5 out of 5 stars 5,371
-
Performance4.5 out of 5 stars 4,768
-
Story4.5 out of 5 stars 4,747
Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.
-
5 out of 5 stars
-
Great book for those who need inspiration.
- By ddsharper on 10-28-16
By: Daymond John, and others
-
Console Wars
- Sega, Nintendo, and the Battle That Defined a Generation
- By: Blake J. Harris
- Narrated by: Fred Berman
- Length: 20 hrs and 41 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,519
-
Performance4.5 out of 5 stars 4,134
-
Story4.5 out of 5 stars 4,127
A mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video-game industry. In 1990, Nintendo had a virtual monopoly on the video-game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of Tom Kalinske, a former Mattel executive who knew nothing about video games and everything about fighting uphill battles.
-
4 out of 5 stars
-
Was hoping for so much more...
- By Rob G. on 11-17-14
By: Blake J. Harris
-
The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- By: Matthew Pollard
- Narrated by: Jamie Jackson
- Length: 4 hrs and 57 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,279
-
Performance4.5 out of 5 stars 1,101
-
Story4.5 out of 5 stars 1,099
Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.
-
5 out of 5 stars
-
I Am Sold..!
- By @K_Speckmann on 01-05-18
By: Matthew Pollard
-
The Sell
- The Secrets of Selling Anything to Anyone
- By: Fredrik Eklund, Bruce Littlefield, Barbara Corcoran - foreword
- Narrated by: Fredrik Eklund, Barbara Corcoran
- Length: 8 hrs and 23 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,007
-
Performance4.5 out of 5 stars 1,792
-
Story4.5 out of 5 stars 1,791
Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: To make it big in the city that never sleeps. Since then, he’s become the top seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York.
-
1 out of 5 stars
-
Don't waste time or money.
- By PA NANA on 07-10-16
By: Fredrik Eklund, and others
-
Disrupted
- My Misadventure in the Start-Up Bubble
- By: Dan Lyons
- Narrated by: Dan Lyons
- Length: 9 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,385
-
Performance4.5 out of 5 stars 3,051
-
Story4.5 out of 5 stars 3,046
An instant New York Times best seller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes listeners inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For 25 years Dan Lyons was a magazine writer at the top of his profession - until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him.
-
4 out of 5 stars
-
Don't drink the Kool Aid
- By Margaret on 07-03-16
By: Dan Lyons
-
The Most Powerful Woman in the Room Is You
- Command an Audience and Sell Your Way to Success
- By: Lydia Fenet
- Narrated by: Lydia Fenet
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 634
-
Performance4.5 out of 5 stars 556
-
Story4.5 out of 5 stars 554
Lydia Fenet, senior vice president of Christie’s and seasoned auctioneer, shares the secrets of success and the strategies behind her revolutionary sales approach to show you how to embrace and channel your own power in any room.
-
2 out of 5 stars
-
The Most Powerful Woman In The Room Is Unrelatable
- By Laura M. on 10-09-20
By: Lydia Fenet
-
Agents of Change
- Rethinking Insurance Agency Marketing
- By: John M. Tate, Jay Adkins, Natalia Tate
- Narrated by: Jason Leikam
- Length: 4 hrs and 5 mins
- Unabridged
-
Overall4 out of 5 stars 44
-
Performance4.5 out of 5 stars 41
-
Story4 out of 5 stars 40
Follow along with fictional insurance agency owner Jim Wakefield as he fights to keep his struggling small business afloat. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives. During his year of eventual marketing mastery, Jim and his team bond closely as they overcome significant odds to reach a point of growth and sustainability.
-
5 out of 5 stars
-
Didn’t listen to the one star review
- By ChrissieAnne on 02-21-20
By: John M. Tate, and others
-
Bluefishing
- The Art of Making Things Happen
- By: Steve D. Sims
- Narrated by: Steve Sims
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 3,006
-
Performance4.5 out of 5 stars 2,600
-
Story4.5 out of 5 stars 2,586
The man who created Bluefish, the internationally famous company that makes once-in-a-lifetime events happen for the rich and famous, reveals to the rest of us his trade secrets for making things happen. Steve Sims' day job is to make the impossible possible. With his help and expertise, his clients' fantasies and wildest dreams come true. Getting married by the Pope in the Vatican, being serenaded by Elton John, and connecting with powerful business moguls like Elon Musk are just a few of the many projects he has worked on.
-
5 out of 5 stars
-
Hella good
- By Amazon Customer on 03-18-18
By: Steve D. Sims
-
Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- By: Dan S. Kennedy
- Narrated by: Rusty Shelton
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 510
-
Performance4.5 out of 5 stars 435
-
Story4.5 out of 5 stars 430
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
-
1 out of 5 stars
-
Complete Waste of Time
- By Jeanette Fox on 01-05-19
By: Dan S. Kennedy
-
The One Minute Millionaire
- The Enlightened Way to Wealth
- By: Mark Victor Hansen, Robert G. Allen
- Narrated by: Mark Victor Hansen, Robert G. Allen
- Length: 12 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 572
-
Performance4.5 out of 5 stars 409
-
Story4.5 out of 5 stars 410
The co-creator of the Chicken Soup series, Mark Victor Hansen, and the personal finance author, Robert Allen, have come together in a collaboration that combines inspiration with know-how.
-
2 out of 5 stars
-
In the wrong category?
- By Kevin Shaw on 05-04-04
By: Mark Victor Hansen, and others
-
This I Know
- Marketing Lessons from Under the Influence
- By: Terry O'Reilly
- Narrated by: Terry O'Reilly
- Length: 9 hrs and 10 mins
- Unabridged
-
Overall5 out of 5 stars 60
-
Performance5 out of 5 stars 53
-
Story5 out of 5 stars 53
Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
-
5 out of 5 stars
-
Bring your pen and notebook. You're going to need
- By Todd L on 03-10-18
By: Terry O'Reilly
-
She Sells
- The Empathy Advantage - How to Increase Profits and Give Clients What They Really Want
- By: Megan DiPiero
- Narrated by: Megan DiPiero
- Length: 3 hrs and 22 mins
- Unabridged
-
Overall5 out of 5 stars 175
-
Performance5 out of 5 stars 142
-
Story5 out of 5 stars 142
There's a myth in our culture that to get ahead in sales, we have to be sharks - greedy, manipulative, and only out for number one. As business owners and creatives who lead with heart, that fear of appearing "salesy" stresses us out and holds us back. We assume that spending money is painful and feel guilty to ask our clients for more. The truth is, today's trading-up clients are not only willing to spend big, but they secretly want to. And there are more of them in your market than you think.
-
5 out of 5 stars
-
Awesome resource!
- By Collin K. on 12-18-24
By: Megan DiPiero
-
Boss Bitch
- A Simple 12-Step Plan to Take Charge of Your Career
- By: Nicole Lapin
- Narrated by: Nicole Lapin
- Length: 13 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 375
-
Performance4.5 out of 5 stars 330
-
Story4.5 out of 5 stars 329
You don't need dozens or hundreds of employees to be a boss, says financial expert and serial entrepreneur Nicole Lapin. Hell, you don't need even one. You just need to be confident, savvy, and ready to get out there and make your success happen. You need to find your inner boss bitch - your most confident, savvy, ambitious self - and own it.
-
3 out of 5 stars
-
Listen to a sample first
- By Jenn C on 08-01-17
By: Nicole Lapin
-
Badass Your Brand
- The Impatient Entrepreneur's Guide to Turning Expertise into Profit
- By: Pia Silva
- Narrated by: Pia Silva
- Length: 4 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 159
-
Performance4.5 out of 5 stars 145
-
Story4.5 out of 5 stars 139
Forget everything you think you know about branding and "starting a business", and throw out your "how to write a business plan" workbook. It's never been easier to capitalize on the knowledge and expertise you already have, and with a few simple steps you can start making more doing what you love like the badass that you are.
-
5 out of 5 stars
-
Separate the Wheat from the Tares
- By Denetra on 06-01-21
By: Pia Silva
-
Surge
- Time the Marketplace, Ride the Wave of Consumer Demand, and Become Your Industry's Big Kahuna
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 4 hrs and 48 mins
- Unabridged
-
Overall4.5 out of 5 stars 324
-
Performance4.5 out of 5 stars 287
-
Story4.5 out of 5 stars 288
To achieve the ultimate in entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand - but how do you do that? For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place at the right time.
-
5 out of 5 stars
-
An entertaining and actionable read
- By Tom Schwab on 06-27-16
By: Mike Michalowicz
Related to this topic
-
All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 74
-
Performance4.5 out of 5 stars 68
-
Story4.5 out of 5 stars 68
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
-
5 out of 5 stars
-
Outstanding
- By Lance Lawshe on 06-27-24
By: Mike Michalowicz
-
High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- By: Mark Rampolla
- Narrated by: Mark Rampolla
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall5 out of 5 stars 93
-
Performance5 out of 5 stars 77
-
Story5 out of 5 stars 77
When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
-
1 out of 5 stars
-
10 Chapter Infomercial
- By KIM WILLIAMSON on 02-16-20
By: Mark Rampolla
-
Heart and Hustle
- Use your passion. Build your brand. Achieve your dreams.
- By: Patricia Bright
- Narrated by: Patricia Bright
- Length: 5 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 193
-
Performance5 out of 5 stars 170
-
Story4.5 out of 5 stars 169
From the early lessons she learned growing up in South London, to the moment she gave up the 9 to 5 to do what she loved, Patricia Bright’s story will revolutionise how you think about work, life, and what it means to succeed.
-
5 out of 5 stars
-
An absolutely amazing guide
- By Alisha Thompson on 05-01-19
By: Patricia Bright
-
Hopping Over the Rabbit Hole
- How Entrepreneurs Turn Failure into Success
- By: Anthony Scaramucci
- Narrated by: Anthony Scaramucci
- Length: 6 hrs and 38 mins
- Unabridged
-
Overall4 out of 5 stars 62
-
Performance4 out of 5 stars 59
-
Story4 out of 5 stars 59
Hopping Over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor - but nothing could be further from the truth. Hopping Over the Rabbit Hole gives you the skills, insight, and mindset you need to be one of the winners.
-
5 out of 5 stars
-
Scaramucci is Key to Making America Great Again
- By Cynthia on 07-24-17
-
Often Wrong, Never in Doubt
- Unleash the Business Rebel Within
- By: Donny Deutsch, Peter Knobler
- Narrated by: Peter Knobler
- Length: 5 hrs and 13 mins
- Abridged
-
Overall4 out of 5 stars 89
-
Performance4 out of 5 stars 29
-
Story4 out of 5 stars 28
Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.
-
4 out of 5 stars
-
Deutsch is cool!
- By Michael on 10-27-05
By: Donny Deutsch, and others
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 54
-
Performance4.5 out of 5 stars 46
-
Story4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
5 out of 5 stars
-
Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
-
All In
- How Great Leaders Build Unstoppable Teams
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 74
-
Performance4.5 out of 5 stars 68
-
Story4.5 out of 5 stars 68
ALL IN is the pinnacle book in Mike Michalowicz's Entrepreneurship Simplified series, setting the standard for building high-performing teams in today’s challenging work environment. Whether dealing with remote work, flex schedules, or generational divides, ALL IN provides a proven framework for recruiting top talent, transforming underperformers into superstars, and cultivating a culture where every employee is as dedicated as an owner.
-
5 out of 5 stars
-
Outstanding
- By Lance Lawshe on 06-27-24
By: Mike Michalowicz
-
High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- By: Mark Rampolla
- Narrated by: Mark Rampolla
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall5 out of 5 stars 93
-
Performance5 out of 5 stars 77
-
Story5 out of 5 stars 77
When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
-
1 out of 5 stars
-
10 Chapter Infomercial
- By KIM WILLIAMSON on 02-16-20
By: Mark Rampolla
-
Heart and Hustle
- Use your passion. Build your brand. Achieve your dreams.
- By: Patricia Bright
- Narrated by: Patricia Bright
- Length: 5 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 193
-
Performance5 out of 5 stars 170
-
Story4.5 out of 5 stars 169
From the early lessons she learned growing up in South London, to the moment she gave up the 9 to 5 to do what she loved, Patricia Bright’s story will revolutionise how you think about work, life, and what it means to succeed.
-
5 out of 5 stars
-
An absolutely amazing guide
- By Alisha Thompson on 05-01-19
By: Patricia Bright
-
Hopping Over the Rabbit Hole
- How Entrepreneurs Turn Failure into Success
- By: Anthony Scaramucci
- Narrated by: Anthony Scaramucci
- Length: 6 hrs and 38 mins
- Unabridged
-
Overall4 out of 5 stars 62
-
Performance4 out of 5 stars 59
-
Story4 out of 5 stars 59
Hopping Over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor - but nothing could be further from the truth. Hopping Over the Rabbit Hole gives you the skills, insight, and mindset you need to be one of the winners.
-
5 out of 5 stars
-
Scaramucci is Key to Making America Great Again
- By Cynthia on 07-24-17
-
Often Wrong, Never in Doubt
- Unleash the Business Rebel Within
- By: Donny Deutsch, Peter Knobler
- Narrated by: Peter Knobler
- Length: 5 hrs and 13 mins
- Abridged
-
Overall4 out of 5 stars 89
-
Performance4 out of 5 stars 29
-
Story4 out of 5 stars 28
Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.
-
4 out of 5 stars
-
Deutsch is cool!
- By Michael on 10-27-05
By: Donny Deutsch, and others
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 54
-
Performance4.5 out of 5 stars 46
-
Story4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
5 out of 5 stars
-
Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
-
Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- By: Jeff Tobe
- Narrated by: Jeff Tobe
- Length: 2 hrs and 48 mins
- Unabridged
-
Overall4.5 out of 5 stars 92
-
Performance4.5 out of 5 stars 83
-
Story4.5 out of 5 stars 83
This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
-
5 out of 5 stars
-
Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
-
Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 49
-
Performance4.5 out of 5 stars 44
-
Story4.5 out of 5 stars 43
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
-
5 out of 5 stars
-
great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
-
How to Win at the Sport of Business
- If I Can Do It, You Can Do It
- By: Mark Cuban
- Narrated by: Charles Constant
- Length: 2 hrs and 8 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,035
-
Performance4.5 out of 5 stars 5,140
-
Story4.5 out of 5 stars 5,121
Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story.
-
5 out of 5 stars
-
Short and precise.
- By Mariam on 04-27-15
By: Mark Cuban
-
The Barefoot Executive
- The Ultimate Guide to Being Your Own Boss and Achieving Financial Freedom
- By: Carrie Wilkerson
- Narrated by: Carrie Wilkerson
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall4 out of 5 stars 192
-
Performance4.5 out of 5 stars 161
-
Story4.5 out of 5 stars 164
Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
-
1 out of 5 stars
-
Where is the substance?
- By David on 06-21-12
By: Carrie Wilkerson
-
Bait and Switch
- The (Futile) Pursuit of the American Dream
- By: Barbara Ehrenreich
- Narrated by: Anne Twomey
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall3.5 out of 5 stars 211
-
Performance4 out of 5 stars 59
-
Story4 out of 5 stars 59
The best-selling author of Nickel and Dimed goes back undercover to do for America's ailing middle class what she did for the working poor. Barbara Ehrenreich's Nickel and Dimed explored the lives of low-wage workers. Now, in Bait and Switch, she enters another hidden realm of the economy: the world of the white-collar unemployed.
-
1 out of 5 stars
-
A terrible book - princess Barbara goes undercover
- By Peter on 11-07-05
-
Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- By: Keith Ferrazzi, Tahl Raz
- Narrated by: Richard Harries
- Length: 13 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,209
-
Performance4.5 out of 5 stars 1,861
-
Story4.5 out of 5 stars 1,857
In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
-
1 out of 5 stars
-
Couldn't finish
- By book smart on 05-01-16
By: Keith Ferrazzi, and others
-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 58
-
Performance4 out of 5 stars 46
-
Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
-
5 out of 5 stars
-
Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
-
Good in a Room
- How to Sell Yourself (and Your Ideas) and Win Over Any Audience
- By: Stephanie Palmer
- Narrated by: Judith Brackley
- Length: 6 hrs and 40 mins
- Unabridged
-
Overall4 out of 5 stars 93
-
Performance4 out of 5 stars 72
-
Story4 out of 5 stars 72
Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
-
2 out of 5 stars
-
Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
-
Go-Givers Sell More
- By: Bob Burg, John Mann
- Narrated by: Bob Burg, John Mann
- Length: 3 hrs and 47 mins
- Unabridged
-
Overall5 out of 5 stars 1,481
-
Performance4.5 out of 5 stars 1,226
-
Story4.5 out of 5 stars 1,223
Most of us think of sales as convincing potential customers to believe or do something they don't really want to. But that cutthroat mentality makes the process much harder than it has to be—especially in an economic downturn, when customers are more suspicious and defensive. It's far more productive (and satisfying) when salespeople think like Go-Givers and focus exclusively on creating value for the customer.
-
1 out of 5 stars
-
Do you really not know that you give to get?
- By Sandy on 09-23-10
By: Bob Burg, and others
-
I Shouldn't Be Telling You This
- Success Secrets Every Gutsy Girl Should Know
- By: Kate White
- Narrated by: Cassandra Campbell
- Length: 10 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 103
-
Performance4.5 out of 5 stars 87
-
Story4 out of 5 stars 87
A witty, wise, straight-talking career guide for women, I Shouldn't Be Telling You This is the perfect book for the current economic climate, whether you're just starting out, re-entering the workforce after maternity leave, or simply looking for a career change; it contains essential tips and bold strategies from a gutsy innovator who helped increase Cosmo's circulation by half a million copies per month.
-
5 out of 5 stars
-
AMAZING
- By valarie on 01-21-14
By: Kate White
-
The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
-
Overall4.5 out of 5 stars 79
-
Performance4 out of 5 stars 67
-
Story4 out of 5 stars 67
Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
-
2 out of 5 stars
-
Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
-
Alibaba's World
- How a Remarkable Chinese Company Is Changing the Face of Global Business
- By: Porter Erisman
- Narrated by: George Newbern
- Length: 6 hrs and 5 mins
- Unabridged
-
Overall4.5 out of 5 stars 497
-
Performance4.5 out of 5 stars 434
-
Story4.5 out of 5 stars 435
In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
-
3 out of 5 stars
-
Not bad
- By Daniel on 09-12-15
By: Porter Erisman
What listeners say about Perception
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall1 out of 5 stars
-
Performance1 out of 5 stars
-
Story1 out of 5 stars
- Chris Heidlebaugh
- 08-28-16
Not worth my time
The book had too many characters and based on the description I was thinking this book would help solo entrepreneurs and small businesses.
It felt more like a back and forth between characters.
I really don't care that Brooklyn is looking at a business person differently because he might play an instrument.
I thought it would be more help, not self promotion of banana marketing or whatever.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
2 people found this helpful