Persuader et convaincre
Master Class
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Persuader et convaincre
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Narrated by:
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Michel Aguillar
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By:
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Michel Aguillar
About this listen
- Le fonctionnement psychologique de la persuasion,
- Les principaux concepts de la persuasion : anticipation des regrets effet de leurre, effet d’ancrage,
- Comment mettre en œuvre des mécanismes efficaces de persuasion.
Key takeaways :
- Compréhension globale des mécanismes de la persuasion,
- Techniques pratiques de persuasion : effet de liste, storytelling, "pistache fermée",
- Organisation du propos pour toucher l'esprit d'autrui et convaincre.
Présentation du Cours :
Comme on n'a jamais une seconde chance de faire une bonne première impression, la persuasion peut se jouer sur des points qui paraissent secondaires. Pourtant pour vendre, il faut convaincre à défaut de vaincre. Michaël Aguilar nous révèle ici - de façon persuasive d'ailleurs - les meilleures façons d'organiser son propos, de toucher l'esprit d'autrui, de présenter ses arguments. Bref de se donner les meilleures chances de convaincre. Indispensable et convaincant.
À propos de l'auteur : Michaël Aguilar
Michaël Aguilar est un écrivain et conférencier français, spécialiste des techniques de vente, de persuasion et de motivation, né en 1965 à Paris. Fondateur et directeur de Vendeurs d'élite, un cabinet de conseil et de formation spécialisé dans l'efficacité commerciale, Michaël Aguilar enseigne les techniques de vente, de persuasion et de motivation à HEC ainsi qu'à l'université Panthéon-Sorbonne à Paris. Conférencier professionnel, il a donné plus de mille conférences en quinze ans ; il intervient pour des groupes publics et privés, en France et à l'étranger. Il est également auteur de onze ouvrages, dont les best-sellers Vendeur d'élite et L'art de motiver.
Notez que l'audio ne remplit pas toutes nos exigences de qualité.
>> Ce livre audio en version intégrale vous est proposé en exclusivité par Audible et est uniquement disponible en téléchargement.©2017 en avance (P)2017 en avance
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What listeners say about Persuader et convaincre
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Overall2 out of 5 stars
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Performance2 out of 5 stars
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Story2 out of 5 stars
- Cavalieri Julia
- 04-09-20
Court et de piètre qualité sonore
Le contenu n’est pas inintéressant mais c’est tout de même très court et le soin apporte à l’enregistrement laisse à désirer... on n’a a pas vraiment pour son argent :/
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